Singapore, 24 June 2024 – Merkle B2B APAC, a trailblazer in data-driven, technology-enabled global performance marketing, has garnered significant acclaim at the renowned Global ACE Awards. Held at New York’s iconic Forbes on Fifth, the ceremony celebrated Merkle’s groundbreaking Lenovo ThinkStation global campaign with four distinguished Gold awards.
The Lenovo ThinkStation campaign excelled in the categories of Integrated Marketing Campaigns, Brand Launch/Re-Launch, Emotion in Action, and Print Advertising. The Global ACE Awards, famed for their rigorous evaluation standards, recognized Merkle’s achievements alongside industry titans such as Workday and Nativa Meter, both prominent winners of Cannes Lions awards.
“At Merkle, we believe in pushing the boundaries of B2B marketing by creating innovative and effective campaigns that resonate deeply with our clients’ audiences,” remarked Farrokh Madon, Chief Creative Officer APAC for Merkle B2B.
Originating from Merkle’s Singapore office and developed in collaboration with the Australian team, the Lenovo ThinkStation campaign underscores Merkle APAC’s prowess in leveraging its global network to craft compelling marketing solutions. This campaign showcases Merkle’s adeptness in merging creativity with strategic insight, solidifying Lenovo’s stature in the competitive global market.
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“I am glad we could play a small part in building the Lenovo ThinkStation brand,” added Farrokh. “This campaign proves that B2B isn’t just doing Business 2 Business ads, but actually doing creative work that’s Better 4 Business.”
The Lenovo ThinkStation campaign exemplifies Merkle’s capability to harness data-driven insights, delivering impactful marketing solutions that enhance brand visibility and stimulate business growth.
About Merkle
Merkle, a Dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout APAC, the Americas, and EMEA.
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