At ILTM Asia Pacific, Meliá Hotels International (MHI) is spotlighting its accelerated expansion in the region. Reinforcing its premium hospitality strategy, MHI plans for one in every three future hotel openings to fall within the luxury segment, led by the debut of landmark properties such as Paradisus Bali, its first all-inclusive luxury resort in Asia.
Strategic growth backed by strong results
Recognised as the most sustainable hotel company in Europe by S&P Global and ranked second globally by TIME Magazine and Statista, MHI is expanding its global luxury footprint while redefining destination-led hospitality in Asia.
The group’s momentum is underpinned by robust financial performance. In 2024, MHI reported a consolidated revenue increase of +6,4%, and increased Net profit by +24.5% versus the previous year. Average revenue per available room (RevPAR) improved by +10.7% (almost doubling the industry’s average) driven by strong rate growth and recovery across leisure and corporate travel markets. MHI’s luxury and premium brands currently represent 65% of its portfolio, supported by its strategy to sign 30 new hotels annually – favouring asset-light, high-value partnerships. The Company now faces a positive semester, after a good 1st Quarter in which it increased RevPAR by 6.5% and its consolidated profit by 94% vs the same period 2024.
Expanding luxury footprint in Asia-Pacific with Paradisus & The Melia Collection
In 2025 and beyond, MHI is strengthening its presence in Asia-Pacific (APAC) through the debut of its Paradisus by Meliá and The Meliá Collection luxury brands.
Opening in December 2025, Paradisus Bali will be the group’s first all-inclusive resort in Asia. Moving beyond the concept of all-inclusive, Paradisus Bali’s Destination-Inclusive® programme prioritises guest immersion in the destination, while emphasising holistic well-being. Daily exclusive experiences will be on offer, inside and outside the property, with each designed to help guests uncover the beauty, rich culture and nature of Bali. Guests can explore locally rooted wellness rituals, refined dining across eight restaurants and twelve venues, and immersive experiences for both adults and families.
With 485 rooms and suites alongside seven private villas, Paradisus Bali also features The Reserve, an adults-only sanctuary offering exclusive privileges, and Family Concierge, a programme designed to deliver elevated experiences for family travellers.
The Meliá Collection, a curated collection of independent hotels with endless charm and a distinct homey feel, will make its Asia debut in 2026. Meliá Ba Vi Mountain Retreat is nestled in the serene Vietnamese highlands, surrounded by lush greenery and misty mountain views. In Laos, Grand Luang Prabang captures colonial charm with its elegant architecture and sweeping views of the Mekong River. Further north, The Meliá Collection Arxan will offer a peaceful escape in the forested mountains of Inner Mongolia, designed as a secluded sanctuary that embraces nature and local heritage.
Gran Melia: Bringing Spanish culinary excellence to Asia
MHI is also making its mark in the region through elevated gastronomy. In Vietnam, Villa Le Corail, A Gran Meliá Hotel offers a blend of Mediterranean elegance and Vietnamese coastal charm on the shores of Nha Trang. The resort’s signature restaurant, Hispania, brings Spanish culinary traditions to life using fresh local ingredients — a concept originally developed by renowned Spanish chef Marcos Morán. The Nha Trang kitchen is led by Chef Azizskandar Awang, and the restaurant has already earned acclaim, including a spot on Tatler Best 100 Restaurants 2025 and recognition from Robb Report as one of Asia’s top 25 dining destinations.
In Indonesia, ERRE & Urrechu Jakarta — Asia’s first Basque fire-grilled fine dining concept by Chef Iñigo Urrechu — brings Northern Spain’s culinary heritage to Gran Meliá Jakarta, further reinforcing the group’s reputation for exceptional F&B offerings.
Evolving the luxury experience globally
Meliá Hotels International’s vision for luxury extends far beyond Asia-Pacific, with a pipeline of distinctive openings in some of the world’s most sought-after destinations. Notably, ME by Meliá continues to expand its presence in top global cities, offering contemporary luxury experiences tailored to discerning travellers.
New ME by Meliá hotels have recently opened in Malta and Marbella. ME Malta (opened April 2025), located in the landmark Mercury Towers development in St. Julian’s, marks the brand’s debut in the country and its second collaboration with Zaha Hadid Architects, following ME Dubai. On Spain’s southern coast, ME Marbella (opened 1 July 2025) brings bold design and modern flair to one of the Mediterranean’s most iconic resort towns, offering stylish accommodations and immersive social spaces just steps from the beach.
Further expanding the brand’s footprint, ME Lisbon (opening Q3 2025) will bring bold, design-led energy to the heart of the Portuguese capital, while ME Málaga (opening Q4 2025) marks the brand’s return to Costa del Sol with a new five-star property owned by former footballer Gerard Piqué.
Beyond the ME by Meliá brand, the company is also strengthening its luxury portfolio through other flagship openings. In the Canary Islands, Paradisus Fuerteventura(opening 1 August 2025) will introduce the island’s first high-end resort, offering an immersive, all-inclusive experience that blends wellness, nature, and local culture along the pristine Sotavento Beach. Meanwhile, in Italy, Residenza Cardinale, Member of Meliá Collection (opening Q4 2025) will offer an elegant stay steeped in heritage, bringing timeless sophistication to one of the country’s most culturally rich destinations.
“Asia Pacific is one of the most dynamic and promising regions for luxury travel,” said Mr. Ignacio Martin, Regional Managing Director, Asia-Pacific, MHI. “As traveller preferences evolve and demand for high-end, culturally resonant experiences grows, Meliá is uniquely positioned to lead. With every new opening, we aim to blend the soul of Spanish hospitality with the richness of local culture – creating not just exceptional hotels, but flagship destinations that reflect the future of luxury in Asia.”
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