The first F&B unicorn Kopi Kenangan, the biggest NFT creator Karafuru, and Indonesia’s leading digital service provider ADA Asia join hands for a first-of-its-kind collaboration that celebrates Indonesia’s Independence Day through a campaign to appreciate Modern Day Heroes.
ADA Asia brings two local jewels together to collaborate in reviving the true meaning of Indonesia’s Independence Day among Gen Z through Kopi Kenangan Hanya Untukmu.
“Our findings show that Gen Z has a peculiar spirit in celebrating Independence Day,” said Faradi Bachri, Country Director Marketing Solutions, ADA Asia. “We want to instill the true meaning to Gen Z spirit by inviting them to appreciate the battles and challenges of modern-day heroes from all walks of life.”
In order to reignite the spirit of Independence Day, Kopi Kenangan Hanya Untukmu introduces eight modern heroes who are highly relevant for Gen Z. The eight characters are chosen to represent the everyday heroes of Indonesia from different walks of life, from Courier driver to the everyday corporate workers, from medical frontliners to content creators. All of which are contributing to Indonesia in their own unique way. Those eight portrayals were imprinted on the limited-edition bottle of Kopi Kenangan Hanya Untukmu.
“Through the modern heroes concept that ADA prepared, we want to remind Gen Z to not forget the spirit of perseverance, which is the essence of Independence Day,” Faradi added.
Karafuru NFT, the first NFT from APAC to penetrate the global NFT market, used its magic hands to bring to life the eight modern heroes of Gen Z. Each character is given its own characteristic and attributes, making it unique and relatable to each of the modern day heroes’ daily struggle.
“It was fun to design the artworks that are highly relatable to the audience in Indonesia,” explained Karafuru when asked about their collaboration with ADA and Kopi Kenangan Hanya Untukmu. “Despite the fact that we merely portray eight modern heroes, I believe that hundreds of heroes were mentioned and celebrated by Indonesians aside from these eight individuals.”
This collaboration can be found in the limited edition of Kopi Kenangan Hanya Untukmu x Karafuru coffee bottles in Indonesia. For further information, please visit here.
