MASTRUM Achieves Phenomenal Growth
MASTRUM, an innovative digital OOH (Out-of-Home) advertising platform, is making waves in the advertising sector. Launched as a collaboration between JR East Marketing & Communications Inc. (jeki) and Moving Walls Group, the platform has achieved an impressive feat of integrating around 34,000 screens in its first phase alone.
Tailored Solution for the Japanese Market
Designed as a white-labeled, custom DSP/SSP solution, MASTRUM is perfectly tailored to meet the demands of the Japanese OOH advertising market. It leverages the expertise of Moving Walls, a leading name in the global OOH enterprise software domain. The platform’s core strengths lie in its emphasis on the “visualization of advertising cost-effectiveness” and its prowess in “automating media transactions”. The ambitious roadmap for MASTRUM paints a picture of it becoming Japan’s predominant OOH media platform, with a staggering 400,000 OOH sites expected to be part of the platform in the coming times.
Expansion Beyond the Conventional
In a visionary move, MASTRUM aims to break the boundaries of traditional media avenues. It is setting its sights on an expansive reach that covers diverse media types – from nationwide railroad companies and city halls to the burgeoning realms of the metaverse and other digital advertising avenues. Such a strategic proliferation is poised to unlock a plethora of advertising opportunities, offering advertisers in Japan an unparalleled advantage. Enthusiasts and industry stakeholders can look forward to more insights being unveiled at the upcoming Ad-Tech Tokyo 2023 event on October 19th.
Also read: UNIQLO Unveils 2023 Fall/Winter Collaboration with JW ANDERSON
A Word from the Industry Stalwart
Srikanth Ramachandran, the Founder and Group CEO of Moving Walls, expressed his thoughts on this monumental achievement, stating, “Today signifies a significant breakthrough in our partnership with Jeki as we introduce Mastrum, a fully measurable and automated solution tailored for the Japanese market. Mastrum is now operational with pilot clients, boasting over 30,000 media assets onboarded. I firmly believe that information technology doesn’t just add linear value but exponential potential to out-of-home (OOH) media. The platform will soon provide accessibility to over 400,000 advertising faces across Japan making it the widest reaching media option in the country. It presents an exciting opportunity for global advertisers and omnichannel advertising platforms to grow their own reach here.”
For additional details regarding this exclusive story, please reach out to mehul@movingwalls.com. To know more about MASTRUM, you’re invited to explore www.jeki.co.jp/mastrum.
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