Coopers Brewery has launched the next chapter of its brand platform, ‘Forever Original’, with a film featuring a simple moment of majestic, everyday originality.
As a beer invented by a bootmaker, turned stonemason, turned dairyman, turned brewer, Coopers was literally born from originality. ‘Forever Original’ isn’t just a tagline, it’s a 162 year oldcommitment to originality across all parts of the brewery.
Originality can be found everywhere: On our streets, in our pubs and calling bank shots on our pool tables. And there’s often a tell-tale sign for those who like to live by original; a frosty Coopers in their drinking hand.
Ryan Fitzgerald, Executive Creative Director at Special said, “For some, there’s no better canvas for originality than the pool table at their local. Flair reigns, physics bends and the rules melt away. In these moments, there’s no better beer to raise than a Coopers because originals drink original.”
Directed by EXIT’s Conor Mercury, an Adelaide local, the spot is set in a classic Australian pub where we see a character playing pool like no one’s watching. Confident in themselves, they flow across the table. Majestic and free, beer ballet. Unbothered by convention and kinda not really playing entirely by the rules.
Jessica Douglas, Coopers Brand Manager said, “With this iteration of ‘Forever Original’, we’re excited to include the punters that drink us, while celebrating the confidence that comes from being independent and truly yourself.”
The film builds upon last year’s successful ‘1 of 1’ campaign with hundreds of original ads. The integrated campaign is rolling out nationally across broadcast, cinema, OOH, digital and social from 1 February 2026.
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