Reebok has teamed up with contemporary golf brand Manors to launch their debut co-branded collection, a full range of shoes and apparel that blends 90s Reebok sport DNA with MANORS’ modern golf utility.
It is backed with a campaign by Stink Studios that takes a stance against a traditional and transactional approach to golf. Reprising a classic Reebok slogan, “No thanks, I’ll walk”, the work makes an enemy of golf carts and sends a provocative message that will divide golfers: “Everyone should walk the golf course.”
In the campaign, the golf buggy becomes a symbol for everything wrong with the game – the lack of adventure, the laziness, the efficiency. Put simply, Stink beats the crap out of them on film in creative, ridiculous, and outlandish ways.
The anthem film, produced by Stink and directed by Dan French, follows a group of adventurous golfers as they walk the course – exploring the landscape, debating swings, and finding lost balls. These scenes are dramatically interspersed with the symbolic destruction of golf carts, which are set ablaze, crashed, sent flying, and submerged in water hazards.
To tease the campaign, a series of short social films wreak havoc on the dreaded buggies. We see them demolished in various ways: impaled on a spiky London landmark, shattered on a high-speed Japanese train track, dropped from a height from a parking removal crane, flicked across a golf course, and sunk in water. Assisted by AI and CGI, the videos vary in style from art film to UGC.
The Reebok x Manors collection challenges golfers to reject convention and rediscover the soul of the game, one step at a time. It will be available globally on June 10th, 2025, at 10AM EST from www.Reebok.com and manorsgolf.com
Luke Davies, Co-Founder at Manors, said: “At its core, the campaign is a reminder that golf did not originate with etiquette, rules, stats, dress codes and golf carts – we added all that stuff later. It was a simple game played in nature. Our favourite version of golf is when you throw the bag on your shoulder and explore a new course by foot, and we really hope this campaign encourages people to ditch the cart and do that.”
Cameron Temple, ECD at Stink Studios, said: “When you’re up against the big players, you need to get noticed and drive home a point of view that people can get behind. Neither Manors or Reebok are known for pulling punches or shying away from brave statements, and that’s what this work is designed to embrace.”
Dan French, Director: “In some ways, this campaign felt like grassroots filmmaking – lots of creative freedom, running around on a golf course causing chaos and even handling the VFX myself. It was perfect because we wanted it to have a low-fi look and disrupt some of the stuffy things found in golf, whilst still celebrating the sport. The night sequence is my favourite, recalling my attempts at golf and how most of my time was spent trying to find the ball. I wanted to capture the humour and unexpected reality of the game.”
Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.
