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Reading: LinkedIn: Helping Job Seekers Land New Employment Opportunities
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Marketing In Asia > Blog > Business > Feature Stories > LinkedIn: Helping Job Seekers Land New Employment Opportunities
Feature Stories

LinkedIn: Helping Job Seekers Land New Employment Opportunities

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Last updated: 2020/11/01 at 12:00 AM
Editorial Team
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With Singapore’s resident unemployment rate at its highest in more than  a decade, professionals in badly hit industries are now more likely to apply to jobs outside of their current  industry, according to recent LinkedIn data. However, finding new roles that are most relevant to their current skills, or even venturing into a completely  different industry has its challenges, and job seekers may not know where to begin.  

Job seeking outside current industry 

LinkedIn’s response is the Career Explorer, a tool which will help job seekers identify new career paths that  have the most skills overlapping with their current role; as well as new skills they will need to acquire in order  to excel in a different role and industry. Through the interactive dashboard, job seekers will be able to discover  LinkedIn Learning courses or learning paths they can take to build the necessary skills. In addition, the tool will  also connect them to open jobs and other LinkedIn members in similar roles, who may be able to offer career  guidance.

Career Explorer for job seekers 

At the same time, LinkedIn is also encouraging employers to hire based on skills, rather than focusing solely on  traditional qualifications or past experience. As more professionals pick up new skills and switch career paths,  employers should see this as an opportunity to build a more diverse workforce, which will work to the  organisation’s advantage. LinkedIn has also made available a few tools to support organisations in this regard.

Feon Ang, Vice President, Talent and Learning Solutions, Asia Pacific, LinkedIn said: “In today’s  challenging climate, we know it is not easy for job seekers to secure new employment opportunities. This is  why it is incredibly important for job seekers to develop a growth mindset. Regardless of what you have  studied, or where you have worked, you must be willing to upskill as you take on a new role; or even reskill in  order to venture into a different industry. At LinkedIn, we are committed to help job seekers make these  transitions, with the various tools and resources available on our platform. We also encourage organisations  to hire based on skills, as opposed to degrees or past experience, as it helps build a diverse workforce and  contribute to more equitable recovery for all.” 

Other tools that help job seekers land new employment opportunities include: 

  1. Skills Assessments: Skills Assessments allow members to validate and showcase their skills to  recruiters and their network, helping them stand out amongst candidates and become more  discoverable to recruiters. There are currently close to 100 Skills Assessments available on  LinkedIn, and job seekers who successfully earn a skill badge are 20% more likely to get hired. 
  2. Interview preparation tools for in-demand roles: Job seekers can use LinkedIn’s interview  preparation tools which include commonly asked interview questions, answer guidance and tips, as well as instant feedback on recorded practice answers. The tools will cater to specific roles such as software engineer, project manager and business analyst, which LinkedIn has identified as some of the most in-demand jobs in Singapore. 
  3. #OpenToWork profile photo frame: The #OpenToWork feature allows job seekers to indicate that  they are actively looking for work through a simple LinkedIn profile photo frame. Since its launch, job  seekers who used the feature have recorded 40% more recruiter inmails and 20% more messages  from their community. 

To encourage more employers to hire based on skills, Linkedin has made the following available to small-to medium sized businesses (SMBs) and hiring managers:

  1. Free jobs for SMBs: Small businesses can now create job postings on LinkedIn for free, easing the  hiring process and expanding the number of job opportunities on LinkedIn. 
  2. #Hiring profile photo frame: Hiring managers can use the #Hiring profile photo frame to signal that  they are hiring for open roles. This will allow job seekers to quickly identify who within their network is  hiring.  

For more information, please go to opportunity.linkedin.com. 

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