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Marketing In Asia > Blog > Marketing > Branding > Linc Limited Unveils CGI-Driven Billboard for Pentonic’s “Pen of India” Campaign
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Linc Limited Unveils CGI-Driven Billboard for Pentonic’s “Pen of India” Campaign

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Last updated: 2024/11/12 at 10:17 AM
Hiren Lakadiwala
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Linc Limited Unveils CGI-Driven Billboard for Pentonic’s "Pen of India" Campaign
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Kolkata, 08th November, 2024 – Linc Limited, a trusted name in the Indian writing instrument industry and home to the flagship brand Pentonic, has launched an impressive CGI-driven video Billboard as part of Pentonic’s “Pen of India” campaign in collaboration with BC Web Wise. This campaign underscores Linc’s vision to empower individuals nationwide to shape the future through their ideas.

At the core of this video is an awe-inspiring, 3D-rendered billboard that highlights Linc’s commitment to innovation and creativity. The video amplifies the powerful message, “The Pen That Writes India’s Tomorrow,” and features a stunning depiction of a Pentonic pen poised in mid-air, symbolizing empowerment. Through dynamic visuals, the video celebrates Linc’s role in inspiring India’s thinkers and changemakers by providing them with the tools to capture their ideas and drive transformation.

In this engaging addition to the “Pen of India” campaign, Linc Limited proudly reinforces its mission to be at the forefront of enabling change, one pen at a time.

“The digital billboard video symbolizes Pentonic’s belief in the power of writing and its importance in defining India’s future,” shares Jinal Dave, Account Director at BC Web Wise. “With CGI, we were able to bring that vision to life in a way that’s inspiring and memorable, creating an experience that resonates deeply with Pentonic’s audience.” 

“The ‘Pen of India’ campaign holds a special place in our hearts,” says Mayank Sagar, Assistant Marketing Manager at Linc Limited. “This new video serves as a powerful reminder that our pens are not just tools but catalysts for progress, allowing every user to contribute to India’s evolving narrative.” 

Also Read: FWD Group and INSEAD Extend Partnership, Elevating Leadership Excellence for Agency Leaders Across Asia

About Pentonic

Pentonic is one of India’s most trusted writing instrument brands, known for its commitment to quality, innovation, and customer satisfaction. With a wide range of pens designed for every need, Pentonic continues to lead the industry by offering products that combine style, functionality, and value. 

About Linc Limited

Linc Limited is one of India’s most trusted Writing Instrument brands with a national and international presence in over 40 countries. Linc is considered among the top pen companies in India with a constant endeavour to bring out new innovative pens with innovative technologies and packaging. Established in 1976 by Mr. Suraj Mal Jalan, Linc is currently headed by Mr. Deepak Jalan, Managing Director. We have our manufacturing units in Serakole and Umbergaon, with a daily capacity of more than two million units with ISO 9001:2008 certification, guaranteeing top quality products. Linc has an exclusive license to distribute and market Uniball products. It is listed on NSE, BSE, and CSE. Linc is a dynamic company addressing the growing needs of the second-most populous country; it is a global organization striving to achieve greater heights through sustainable growth over the years.

About BC Web Wise

Headquartered in Mumbai, BC Web Wise is a renowned digital marketing agency with a proven track record of delivering strategic brand experiences and top-tier creative solutions. With over 400 clients across various industries, BC Web Wise brings a wealth of experience and expertise to every project. 

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    Hiren Lakadiwala November 12, 2024 November 12, 2024
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    By Hiren Lakadiwala
    As a Digital Marketing Executive with three years of experience, I specialize in Email, WhatsApp, and Telegram marketing. I uniquely blend technical expertise with marketing savvy to craft strategies that effectively engage audiences and achieve business goals. My passion lies in leveraging digital platforms to drive successful marketing initiatives, demonstrating a strong combination of technical knowledge and creative marketing skills.
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