In an electrifying development within the Vietnamese fashion industry, Canifa has set a new benchmark for digital engagement success. The renowned fashion brand, known for its extensive network of over 100 physical outlets and a robust online footprint, has recently reported a staggering 54% increase in app conversion rates. This monumental achievement comes on the heels of its strategic partnership with CleverTap, the acclaimed all-in-one engagement platform.
Canifa has always been at the forefront of crafting seamless and distinctive customer journeys, a commitment that extends to its mobile application experience. However, the brand faced significant challenges due to data fragmentation and limitations in its previous tools, hampering real-time personalization and engagement efforts. In a market as competitive and dynamic as the Vietnamese fashion sector, where capturing the attention of tech-savvy consumers is paramount, these hurdles were particularly pronounced.
Enter CleverTap. With its integrated approach to customer engagement, CleverTap emerged as the ideal solution for Canifa. By amalgamating data from various sources, CleverTap enabled Canifa to construct intricate customer profiles, offering deep insights into individual preferences and behaviors. This level of understanding proved critical in a market where establishing a strong, memorable brand presence is key to success.
CleverTap’s strategy hinged on utilizing a multi-channel engagement approach, incorporating SMS, push notifications, in-app messages, and emails to maintain constant engagement with users. Push notifications and app channels, in particular, were instrumental in delivering timely, personalized messages that resonated with users, thereby significantly enhancing conversion rates and user retention.
The results of CleverTap’s implementation have been nothing short of remarkable:
- A 7% increase in revenue per user over a 60-day period
- A 7% uplift in user retention over the same period
- A 50% month-over-month increase in conversion rate
- A 4% rise in app stickiness
- A 20% improvement in overall retention rate
- An impressive 54% boost in app conversion rate
“Hoang Quoc Khanh, a MarTech Expert at Canifa, shared his enthusiasm for the partnership, stating, “CleverTap is a single, powerful tool that enables our marketers to independently design and deliver individualized experiences at speed and scale. We have seen our conversion rates increase by 54%, and our revenue per user by 7%. This level of unprecedented growth helped ensure we retain our position as leaders in the Vietnamese fashion market. We look forward to deploying CleverTap’s platform for the upcoming brands within our diverse portfolio, anticipating similarly stellar outcomes.”
Sidharth Pisharoti, Chief Revenue Officer at CleverTap, reflected on the collaboration, noting, “Partnering with a market leader such as Canifa within a hyper-competitive market was both a challenge and an opportunity for us. Because in today’s fast-paced fashion landscape, trends shift rapidly, and adaptability is key. Canifa’s impressive 7% increase in revenue per user demonstrates CleverTap’s ability to positively impact customer business. And we look forward to playing a pivotal role in Canifa’s future successes.”
This partnership between Canifa and CleverTap not only showcases the potential of strategic digital engagement but also sets a new standard for brands aiming to innovate in the competitive fashion industry landscape.
