This International Women’s Day, Spotify is honouring the remarkable careers of Korean female musicians by highlighting their stories. In 2018, the quantity of listens to the music of these remarkable women increased by an astounding 602% globally, according to statistics from Spotify. The songs performed by female Korean musicians in 2023 reached an unprecedented 24 billion listens on Spotify, demonstrating the profound impact and global resonance of their music.
The group BLACKPINK is among the leading contenders
Global K-pop phenomenon BLACKPINK dominated the female Korean music landscape on Spotify in 2023. Next up are performances by some of the most popular artists in the industry, including NewJeans, FIFTY FIFTY, LE SSERAFIM, and TWICE. Even Korean girl group BLACKPINK couldn’t predict how many more streams FIFTY FIFTY’s “Cupid – Twin Ver.” would receive. Find all of NewJeans’s music in one place, including their hit singles “OMG,” “Ditto,” and “Super Shy,” as well as JISOO’s solo version of “FLOWER.”
Spotify Honours Women in Music with Celebration
South Korean music executive at Spotify Jungjoo Park called the meteoric rise to fame of Korean female singers “absolutely thrilling.” He said,“ With the sheer talent they present, there’s no denying their influence on shaping the industry and the power of music in driving the movement for gender equity. Beyond celebrating them this International Women’s Day, we hope listeners will join us in supporting women artists on Spotify all year long as we continue to bring you the best of their music on playlists like EQUAL Korea.”
In an effort to promote more gender equality in the music business, Spotify introduced their revolutionary EQUAL Hub in 2021. Women artists from all around the world have their different and beautiful works and perspectives showcased in this carefully managed online area. The EQUAL Hub empowers its listeners to celebrate women in music all year long via playing music from all around the world and supporting podcasts created by female producers.
Combating Inequality: Gender Roles in Modern Korean Art
The EQUAL Korea playlist, which showcases the works of prominent Korean female musicians, is available on the EQUAL Hub. Out of 1,400 female Korean performers, JISOO’s “FLOWER” has been the most played song on this playlist for the last three years.
Spotify continues to promote female musicians even after being removed off the EQUAL Korea playlist. In 2022, as part of the worldwide EQUAL campaign, SUNMI contributed to the groundbreaking “Spotify Singles” concept. As representatives of the EQUAL Global Music Programme, NewJeans will also have a prominent musical presence on the EQUAL Global Playlist in the year 2023.
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In honour of International Women’s Day, Spotify is highlighting the incredible achievements of female Korean musicians. The charisma, skill, and enthusiasm of these artists are captivating listeners all around the globe, and they are changing the face of the music business as a whole.
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