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Marketing In Asia > Blog > Marketing > Branding > Isprava and Art-chives Join Forces to Launch Exclusive Tote Bag Celebrating Goa’s Rich Cultural Heritage
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Isprava and Art-chives Join Forces to Launch Exclusive Tote Bag Celebrating Goa’s Rich Cultural Heritage

Hiren Lakadiwala
Last updated: 2024/10/23 at 5:43 PM
Hiren Lakadiwala
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4 Min Read
Isprava and Art-chives Join Forces to Launch Exclusive Tote Bag Celebrating Goa’s Rich Cultural Heritage
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In a unique celebration of heritage, art, and luxury, Isprava, India’s leading luxury real estate developer, has partnered with Art-chives, a distinguished brand known for its artisanal craftsmanship, to launch an exclusive tote bag just in time for the festive season. This collaboration beautifully captures the essence of Goa’s rich cultural history and Isprava’s luxurious residential charm, creating a perfect gift for those who value heritage and style.

Inspired by Azulejo and Goa’s Natural Beauty

The Goa-inspired tote draws from the centuries-old Portuguese art of Azulejo—intricate painted tiles that became an integral part of Goan architecture. This unique art form, which can also be seen in many of Isprava’s luxury homes, is reflected in the tote’s stunning design.

The bag’s artistry is further enhanced by Art-chives’ signature monkey motif, a nod to Indian folklore, seamlessly blended with a traditional Azulejo vase. The design also features Goa’s vibrant flora and fauna, set against the serene backdrop of an Isprava villa. The tote’s tagline, “I dream in Goa,” pays homage to both brands’ shared passion for preserving and celebrating cultural heritage, echoing Art-chives’ original “I dream in India.”

A Symbol of Cross-Cultural Fusion

More than just a tote, this exclusive bag represents the perfect marriage of India’s vibrant artistry and the sophisticated elegance of Portuguese design. It captures the laid-back luxury of Goan living, a hallmark of Isprava’s bespoke residences.

Speaking on the collaboration, Tarana Sheth Sabharwal, Chief Brand Custodian of Isprava Group, said, “This bag is a tribute to Goa’s beauty and our vision at Isprava. Partnering with Art-chives has allowed us to create a spectacular piece that resonates with the relaxed elegance of Goan life while showcasing a blend of local and Portuguese artistry.”

Pratima Bhatia, Partner and Co-founder of Art-chives, echoed this sentiment, adding, “We are excited to collaborate with Isprava on this project. The ‘I dream in Goa’ bag embodies our passion for storytelling and craftsmanship, offering a glimpse into Goa’s timeless allure and Isprava’s luxurious lifestyle.”

Also Read: Clemenger BBDO Expands Creative Team Amidst Growth, Adding Global and Local Talent

An Exclusive Gift for Discerning Homeowners

The Goa Tote Bag will be exclusively gifted to Isprava homeowners, individuals who appreciate luxury and a deep connection to cultural heritage. With its intricate design and premium quality, the tote is not just an accessory but a symbol of refined taste and sophisticated craftsmanship.

This collaboration between Isprava and Art-chives exemplifies the shared values of both brands: a dedication to artistry, cultural appreciation, and timeless elegance. The Goa Tote Bag is available on the Art-chives website, offering a stylish way to celebrate Goan heritage.

About Isprava

Isprava is India’s premier luxury home developer, known for crafting exclusive residences in serene, non-urban locations. Over the past eight years, the company has completed over 190 projects across Goa, Alibaug, the Nilgiris, and more. Isprava focuses on delivering fully furnished, bespoke luxury homes with unmatched attention to detail, offering a seamless and personalized experience for discerning homeowners.

About Art-chives

Launched in 2021, Art-chives is a Mumbai-based brand dedicated to celebrating India’s rich artisanal heritage through luxury fashion, home decor, and accessories. With a commitment to storytelling and craftsmanship, Art-chives brings India’s magical realism to life in every piece they create, blending tradition with contemporary design.

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    Hiren Lakadiwala October 23, 2024 October 21, 2024
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    By Hiren Lakadiwala
    As a Digital Marketing Executive with three years of experience, I specialize in Email, WhatsApp, and Telegram marketing. I uniquely blend technical expertise with marketing savvy to craft strategies that effectively engage audiences and achieve business goals. My passion lies in leveraging digital platforms to drive successful marketing initiatives, demonstrating a strong combination of technical knowledge and creative marketing skills.
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