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Marketing In Asia > Blog > Press Release > IRELAND’S HALLOWEEN ART DARK TRAIL AWAKENS IN THE ROCKS
Press Release

IRELAND’S HALLOWEEN ART DARK TRAIL AWAKENS IN THE ROCKS

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Last updated: 2025/10/29 at 2:32 PM
MIA Editor
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This Halloween, the shadows of the past awaken in the cobbled lanes of The Rocks and Circular Quay. Introducing Ireland’s Halloween Art Dark Trail, a hauntingly beautiful series of illuminated installations lighting up The Rocks as part of Ghost Festival in partnership with Tourism Ireland.

This is not just art. This is an act of remembrance.

Before Halloween became costumes and candy, it was Samhain = the ancient Irish festival that marked the end of harvest, the rise of winter, and the moment the veil between the living and the dead became whisper-thin.

And before The Rocks became Sydney’s historic precinct, it was the arrival point for thousands of Irish immigrants. They stepped off the ships with memories, beliefs, and rituals in their bones. They brought with them the very spirit of Halloween, planting its roots deep into the sandstone of the city.

Now, those roots rise.Five powerful art cubes

Four modern creators

Four stories of transformation, death, and spiritual passage

Created in collaboration with Sydney based content creators and artists, each illuminated installation tells not only stories of haunting and transition which all took inspiration of the Home of Halloween themes and made it their own. From the Irish Banshee to Korea’s Jeoseung Saja, from the evil eye to tales of haunted brides and ancestral longing, each piece speaks to the shared human experience of transition and the sacred journey of the soul.

At the heart of every work is Ireland, The Home of Halloween. The origin of the trail. The spirit that still moves through every story told, past and present. Because in Ireland, the Halloween spirit is not only remembered, it is alive and celebrated today, across the

island, in fire festivals, gatherings, and ancient rituals reborn.

“Sofia Hansson, Tourism Ireland Regional Manager Australia and New Zealand: “We’re thrilled to collaborate with Ghost Festival in the Rocks, to celebrate Ireland as the true home of Halloween. This partnership allows us to share the rich Celtic origins of Halloween from the ancient festival of Samhain to modern-day traditions with Australian audiences in a creative and immersive way.”

The trail is free to explore, running from First Fleet Park through The Rocks from now until the 2nd of November.Ireland is not a chapter in this story. It is the beginning.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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    MIA Editor October 29, 2025 October 29, 2025
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