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Marketing In Asia > Blog > Business > News > Instagram Gears Up to Empower Users with Read Receipts Control
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Instagram Gears Up to Empower Users with Read Receipts Control

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Last updated: 2023/11/08 at 7:35 PM
vaibhav khobragade
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Instagram is enhancing its digital privacy measures by testing a feature that allows users to disable read receipts in direct messages, a move that could significantly alter online interactions.

A Step Towards Enhanced Privacy

Instagram’s decision to test this feature reflects a growing demand for more control over one’s digital footprint. With Meta CEO Mark Zuckerberg and Instagram head Adam Mosseri at the helm, the platform is poised to offer a level of privacy that users have been requesting for some time. This feature is not entirely new to the Meta family, as WhatsApp already allows its users to hide read receipts, but it is a first for Instagram.

The Mechanics of the New Feature

Turning off read receipts means that when you read a message sent to you, the sender won’t be notified. Currently, under testing, this feature is expected to be rolled out to all users as a stable update in the coming months. Mosseri has shared glimpses of this upcoming feature, indicating that users will be able to access it through the privacy and safety settings of the app.

But Instagram isn’t stopping there. The platform is also exploring other privacy-centric features. One such feature in the works would allow users to create multiple lists, akin to the existing ‘Close Friends’ list, enabling them to share content with select groups within their followers. This could revolutionize content sharing, making it more intimate and personalized.

The ability to disable read receipts could alter the landscape of online communication. It introduces a layer of discretion, allowing users to read messages on their own terms without the pressure to respond immediately. This could lead to more genuine interactions, as responses would be more thoughtful and less reactionary.

A Balancing Act

While some may argue that this feature could hinder communication, it’s essential to consider the autonomy it grants to users. In an age where every online action can be monitored, the power to choose what others see is a welcome change. It’s a balancing act between connectivity and privacy, and Instagram is taking a significant step towards finding that equilibrium.

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    vaibhav khobragade November 8, 2023 November 8, 2023
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    By vaibhav khobragade
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    I am working as a Sr. Digital Marketing Executive with four+ years of experience in the space of Digital Marketing. I assist in the formulation of strategies to build a lasting digital connection with consumers. I help in planning and monitoring the ongoing company presence on social media & Launch optimised online advertisements to increase company and brand awareness.
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