Melbourne, July 11, 2024 – In a strategic move, media agency Initiative has promoted Megan Davey to the newly established role of Head of Melbourne. This significant promotion follows the resignation of Sarah James. Previously serving as General Manager of Melbourne, Davey’s appointment underscores her pivotal role in the agency’s ongoing success.
Mark Coad, CEO of Mediabrands and Acting CEO of Initiative ANZ, expressed his enthusiasm about Davey’s new role, stating, “Since stepping into the GM role last year, Megan has proved she is critical to the agency’s success. With Megan as part of its senior leadership team, Initiative Melbourne has flourished, and the agency will be in safe hands with her at the helm. Her passion for her craft has always been unwavering and her leadership skills have been crucial to enable the agency to grow, foster innovation, and uphold its ambition to deliver exceptional client results.”
Coad further highlighted Davey’s leadership qualities, “But what I admire most in Megan is her ability to lead her team to success; she teaches, mentors, and encourages her team to be the best they can be every day, and the culture within Initiative Melbourne reflects this attitude. Her elevation to Head of Melbourne is simply a no-brainer, and I am excited about what the future holds as Melbourne continues to expand its market footprint.”
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Megan Davey, reflecting on her promotion, said, “It is an incredible honour to be leading this dynamic team in such an exciting period for our industry. Keeping pace with the ever-evolving and challenging media landscape is what our clients demand, and we remain even more committed than ever to delivering innovation and business results for our clients through the effective use of media. I am very excited about leading my team and our clients to success.”
Davey’s journey with Initiative began in 2016 as Client Director. Her remarkable ascent through the ranks saw her promoted to General Manager in 2023. Effective immediately, Davey now takes on her new role, ready to steer the Melbourne team to new heights.
In his concluding remarks, Coad also expressed gratitude towards Sarah James, “I would also like to take this opportunity to thank Sarah for her tremendous contribution to the business. She is a talented leader, and her passion and energy have earned her the respect and admiration of her team and clients alike. We wish her every success in her new role.”
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