HYPHEN, an innovative skincare brand known for blending nature and science, has unveiled its latest breakthrough innovation—44% Rice Water Brightening Serum Pads/Brightening Serum Pads. With 100% ingredient transparency displayed on the front packaging, this launch sets a new benchmark in the Indian beauty industry, empowering consumers to make informed beauty choices. While brightening serum pads have gained popularity in Korea, HYPHEN is the first Indian brand to introduce them to consumers, making premium skincare both accessible and effective.
The brightening serum pads are a result of ingredient-led innovation. The product is a game-changer for a brightening skin regime that needs no direct hand contact, ensuring an effortless and hygienic experience. These 100% biodegradable bamboo pads, soaked in 44% fermented rice water, deliver deep hydration, improve skin texture, and support the natural collagen of the skin by restoring skin radiance in just one swipe. Backed by potent brightening actives, the serum pads combine the best of nature and science infused with a 5% power blend of –
- Niacinamide- Reduces hyperpigmentation and improves skin texture.
- Alpha Arbutin- Blocks melanin production, effectively treating dark spots.
- Yuzu Extract- Boosts antioxidant defense while providing intense hydration.
- 5% of Propanediol- A next-gen humectant that deeply hydrates by drawing moisture into the skin.
As these powerful ingredients work in synergy it offers a mess-free, fragrance-free, wipe-and-glow application, delivering instant brightness in just one simple step. The 100% biodegradable bamboo pads are also gentle on the skin while being both eco-friendly and highly effective for dark spots at the same time.
Kriti Sanon, Co-Founder and Chief Customer Officer at HYPHEN, was elated for the launch of the Brightening Serum Pads and shared, “As we launch India’s one-of-a-kind Brightening Serum Pads, I am excited to bring to our consumers an innovative solution for smooth and radiant skin with just a single swipe. With this product, we bring 100% ingredient transparency listed on the front packaging, prioritizing our commitment to real and high-quality ingredients. While this product has already taken Korea by storm, launching it in the Indian personal care space is a significantly proud moment for our HYPHEN team. I can’t wait to see the incredible results and hear the glowing feedback from our HYPHEN community!”
HYPHEN, a gender-neutral skincare brand, champions inclusivity by crafting solutions that cater to all skin types. With widespread praise for its science-backed formulations, HYPHEN remains dedicated to affordable, high-performance skincare. The brand is known to launch innovative products including their recent Hydrating Essentials range, other products like the Power Peptide Cocktail Serum, Golden Hour Glow Moisturizer, and Matte Max Velvet Touch Sunscreen SPF 70+ PA++++. With the launch of the Brightening Serum Pads, HYPHEN continues to redefine skincare with innovative, results-driven, and accessible products. Shop the Brightening Serum Pads on HYPHEN’s website and leading e-commerce platforms like Nykaa, Amazon, and Flipkart.
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