HubSpot, the customer relationship management (CRM) platform for scaling companies, has announced the launch of the first CRM connector for Anthropic’s Claude. This integration brings each customer’s unique HubSpot context into Claude, enabling teams to ask questions in plain language, generate visualisations, and take action on insights directly within HubSpot.
The HubSpot connector for Claude enables teams to:
- Generate personalised AI insights grounded in a real business context
- Create visualisations like charts and graphs tailored to their needs
- Take immediate action on insights without switching between tools
Use case across teams
Marketing teams can identify contacts who opened recent email campaigns but didn’t click through, with pie charts to support follow-up segmentation. Sales teams can receive summaries of active deals organised by name, amount, and stage, sorted by closing date to prioritise their week. Support representatives can access all open tickets assigned to them, sorted by priority and date of creation. At the same time, customer success teams can compare resolution approaches across support channels to drive consistency and quality.
“The HubSpot connector makes Claude more useful for our customers by grounding its responses in real context from their business,” said Karen Ng, EVP and Head of Product at HubSpot. “It’s a simple, powerful way to get insights you can trust, wherever you work. And it’s another step in making advanced AI accessible to every business.”
“Claude is designed to reason through complex questions and deliver thoughtful, conversational answers,” said Scott White, Head of Product, Claude.ai. “With the HubSpot connector, customers can bring their real-time CRM context into Claude—making it more valuable for HubSpot-powered teams looking to gain insight and take action.”
Privacy and security
The connector maintains HubSpot’s permission structure, ensuring users only see CRM data they’re authorised to access. Anthropic does not use data shared through HubSpot to train its models except when customers provide feedback or opt into training.
The HubSpot connector for Claude is available now to all HubSpot customers across all tiers with a paid Claude subscription (Pro, Max, Team, or Enterprise). It’s part of HubSpot’s growing set of AI connectors designed to bring CRM context into the LLMs customers use daily.
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