HubSpot, a leading customer platform, announced that Megan Hughes has been appointed as Managing Director & Vice President of Sales for the Japan, Asia Pacific, and India (JAPAC) region. Hughes steps into this expanded role from her previous position as ANZ Country Lead and Senior Director of Sales at HubSpot.
In her new role, Hughes will oversee HubSpot’s business growth, sales strategy, and operations across JAPAC, including key markets like Japan, Australia, New Zealand, Singapore, and India. She will work with HubSpot’s regional leadership to empower 28,000 scaling businesses in the region to grow better.
Hughes brings more than 25 years of technology sector experience to the role, including four years of proven leadership within HubSpot’s ANZ market, where she built high-performing teams that consistently exceeded revenue targets. In Australia, Hughes championed HubSpot’s first data centre in the country and secured its official major partnership with the TCS Sydney Marathon. Under Hughes’ leadership, HubSpot has supported thousands of customers including market leaders such as MYOB, HungryHungry, and Global Schools Foundation.
Prior to joining HubSpot, Hughes’ career journey includes regional leadership positions at enterprise technology organisations such as Hootsuite and LogMeIn, where she led sales and marketing functions. Her deep understanding of the unique challenges facing businesses in the region — from navigating complex regulatory environments to scaling operations across diverse markets — is sharpened by four years of successful execution and strategic leadership within HubSpot. This extensive experience positions her to immediately drive HubSpot’s strategy forward in JAPAC.
“Over the past four years, Megan has transformed our ANZ business, building a customer-first culture where teams deliver real impact. Her proven track record and commitment to our cultural values make her the ideal leader to drive our growth plans across the entire JAPAC region,” said David Cohen, Chief Sales Officer, HubSpot.
The appointment comes at a critical time for businesses in the region. According to recent HubSpot research, in digital-first economies such as Singapore, companies with fully integrated systems are ten times more likely to report outperforming their peers. Yet, approximately one-third cite technology integration complexity as a top barrier to growth. Hughes will focus on helping businesses overcome these challenges through HubSpot’s unified, AI-powered platform that enables teams to work better together across every customer interaction. Cohen adds, “The global CRM industry is on track to exceed USD163 billion by 2030, with Asia Pacific forecasted to be the fastest growing market worldwide. Megan will play a pivotal role for our 28,000 customers in JAPAC to grow better by transforming how front-office teams market, sell, and support through HubSpot’s AI-powered customer platform. JAPAC is a vital market for HubSpot, and I look forward to working closely with Megan to accelerate our regional momentum.”
“Having spent four years building HubSpot’s presence across ANZ, I’m thrilled to apply those insights to drive our expansion across the broader JAPAC region,” says Megan Hughes, Managing Director
& Vice President of Sales, JAPAC at HubSpot. “This role represents the perfect intersection of my passion for developing high-performing teams where everyone belongs and thrives while creating real impact for the customers we serve through technology. I’ve seen firsthand how the right technology platform can transform businesses – helping them scale faster, work smarter, and deliver exceptional customer experiences. The JAPAC market is at an exciting inflection point, and I’m honoured to lead our growth efforts as we support more scaling companies across the region in achieving their ambitions.”
Hughes is based in Sydney and begins her new role immediately, working closely with HubSpot’s global leadership team to execute the company’s strategic vision across the JAPAC region.
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