Hotel Indigo, a renowned entity within IHG’s Luxury & Lifestyle collection, is charting new territory in the world of hospitality. Its latest venture, ‘Borrowed by Hotel Indigo’, emerges as a pioneering global concept, aimed at deepening the bond between travelers and the local communities they visit. This innovative idea aligns seamlessly with the brand’s most ambitious marketing campaign to date, aptly named ‘The World’s Neighbourhood Hotel’.
Exploring the Roots of ‘Borrowed by Hotel Indigo’
Recent findings from a global survey by Hotel Indigo paint an intriguing picture: a significant 73 percent of participants express a preference for hotels that resonate with the local milieu. It’s not just about a place to stay; it’s about inspiring guests to venture into the unknown, to embrace novel experiences, and to form new connections.
The Unique Essence of ‘Borrowed by Hotel Indigo’
Spanning from December 2023 through February 2024, Hotel Indigo is inviting its guests across Southeast Asia to partake in a distinctive cultural exchange. In vibrant cities like Bali, Bangkok, Phuket, Singapore, and soon Kuala Lumpur, travelers can borrow items steeped in the essence of the locale. This initiative allows guests to step into the world of local traditions and cultures, enhancing their travel experience with genuine, immersive encounters.
Immersive Cultural Experiences Across the Globe
In Thailand, for instance, visitors at Hotel Indigo Phuket Patong can immerse themselves in the art of Muay Thai by borrowing branded boxing gloves. Over at Hotel Indigo Bangkok Wireless Road, guests can choose from three uniquely themed sets – each crafted to offer a distinct perspective of Bangkok’s rich tapestry. Meanwhile, in Singapore, Hotel Indigo Singapore Katong invites guests to delve into the Peranakan culture, while Hotel Indigo Bali Seminyak Beach offers a glimpse into Balinese traditions.
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Rekindling the Tradition of Borrowing
In our modern social fabric, the simple act of borrowing from a neighbor has become a rarity. A survey from Hotel Indigo underscores this shift, with a significant portion of people hesitating to borrow due to various social barriers. This program is set to reinvigorate this once-common practice, demonstrating how small interactions can cultivate happier communities.
Global Reach of the Program
Extending its reach, Hotel Indigo properties in the US, UK, and Australia have also adopted this concept. They offer not just common household items but also special, locally sourced products, encouraging guests to explore and savor the local flavors and traditions.
A Wide Array of Participating Locations
The program boasts a diverse range of participating locations across Southeast Asia, Australia, the United States, and the United Kingdom, each offering a unique local experience.
For more information and a detailed list of items available for borrowing, guests are encouraged to visit the official Hotel Indigo website.
Survey Methodology
*The research, conducted by Censuswide, involved 1,000 US national representative consumers by age and gender (18+) and 1,000 UK national representative consumers by age, gender, and region (18+) between 20.10.23 – 23.10.23. Censuswide abides by the ESOMAR principles and is a member of The British Polling Council.
**This data, gathered by YouGov, an international market research firm, was collected online between July 25 and August 3, 2023, from 6,015 travelers aged 25-44 across the US, UK, Australia, Japan, UAE, and Saudi Arabia.
