We’ve got a whole cast of adorable animal characters ready to represent your year in money, and they’re waiting for you in the Trust App!
Introducing 2025 Trust Year-End Rewind, a fun and personalised way to look back at how you lived, saved, and spent this year. Think of it as your financial highlight reel, but with a delightful twist: 16 unique animal characters designed to match your spending style. Whether you’re a savvy saver, a globe-trotting spender, or a FairPrice fan, there’s a character that’s totally you.
For example, if you used your Trust card for savings and travel? You’re a Smart Nomad, brought to life as a cool otter. Big on savings and FairPrice Group spend? You’re a Deal Hunter, represented by a bold lion.
This isn’t just cute, it’s meaningful. Your Year-End Rewind showcases insights like:
- Overseas spend for the explorers among us.
- Interest earned on your savings.
- FairPrice Group spend for everyday heroes keeping life delicious and affordable.
- All other spend for versatile shoppers making every dollar count.
Why are we doing this? Because most banking perks, cashback, Linkpoints, freebies like iPhones and AirPods fade into the background when they become routine. We’ve also become accustomed to receiving annual summaries of how we’ve interacted with many of our favourite digital platforms such as music streaming service Spotify and fitness tracking app Strava, so why shouldn’t we expect the same kind of reflections from our banking experience? That why we’re shaking things up to celebrate what makes your journey with us special.
So open your Trust App, meet your animal buddy, and relive the wins that made 2025 amazing. It’s our way of saying thank you to more than 1 million customers who made this year unforgettable.
Naveen Sethia, Head of Design and Customer Experience at Trust, said: “Year-End Rewind is all about celebrating each customer and making finance fun. We wanted something personal, delightful, and reflective of the unique ways our customers have lived, saved, and spent with Trust.”
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