Innovative Designs for Modern Homes Havells India Limited, a leader in the Fast-Moving Electrical Goods (FMEG) sector, has launched an exciting new campaign highlighting its latest advancement in fan technology. The campaign introduces the BLDC+ range, an array of fans that combine energy efficiency with advanced technological features, meeting the rising demands of tech-savvy consumers. With elegant designs like the Albus, with its MDF wooden blades and reversible aesthetics, Havells is setting a new standard in the fan industry.
Cutting-Edge Features for Enhanced Comfort
The new range includes several standout models, each designed with unique features to enhance user experience. The Stealth Voice is India’s first voice-controlled fan that operates without the need for WiFi, internet, or smartphone connections, offering a whisper-quiet operation at an impressive energy efficiency of just 40 watts. The Crista model integrates seamlessly with smart home systems via the Havells Sync app, Amazon Alexa, or Google Assistant, adjusting automatically to changes in ceiling height with its telescopic canopy.
Smart Technology Meets Aesthetic Sophistication
Havells has taken significant steps to ensure that the new fans are not only functional but also aesthetically pleasing. The Florette model, for example, adjusts its speed automatically based on room temperature and humidity, ensuring optimal comfort without manual adjustment. The Elio UL BLDC+ combines minimalist elegance with high efficiency, available in various finishes to suit diverse interior designs.
A Campaign Rooted in Customer Inspiration The BLDC+ campaign, crafted by Mullen Lowe Lintas, showcases a montage of everyday moments that beautifully illustrate the impact of Havells’ innovations on daily life. Deepak Bansal, Executive Vice President at Havells India, emphasizes that these fans represent the pinnacle of blending technology with design, driven by deep consumer insights. “From smart sense technology to superior design, Havells continues to pioneer enhancements that significantly improve user experience,” Bansal noted.
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Endorsements and Media Engagement
The campaign gains additional traction through endorsements from notable digital influencers like Vikrant Massey, Aditi Rao Hydari, and Mamta Mohan Das. A comprehensive 360-degree promotional strategy ensures visibility across multiple platforms, including TV during the IPL series, digital channels, outdoor advertising, and point-of-sale displays.
Leadership Through Innovation
Rohit Kapoor, EVP – Brand Marcom at Havells, and Ram Cobain, Chief Creative Officer at Mullen Lintas, both highlight the campaign’s focus on innovation driven by consumer needs and desires. Kapoor points out, “This campaign not only honors our heritage but also cements Havells’ status as a leader in the fan category through stories that resonate deeply with our audience.”
As Havells continues to innovate and lead in the fan category, the BLDC+ range represents a significant step forward in meeting the evolving needs of modern consumers, making every fan much more than just an appliance, but a true enabler of comfort and convenience.
