SocialPeta sorted out the top 20 global mobile games by advertising, revenue, and download in October 2024, hoping to be of assistance to more people in the mobile app industry who are trying to understand the changing trends of the global mobile market.
The overall performance of global mobile games in in October:
- Marvel + Halloween Campaign: 【MONOPOLY GO!】 ran a total of 16,000 ads across both platforms.
- Papergames【Infinity Nikki】 Nears Launch: The international version scheduled 1,300 pre-launch ads.
- 【Royal Match】 Maintains Revenue Leadership: Generated approximately $140 million across both platforms.
- 【Mini Games】 Dominates Google Play Download Charts: Surpassed 20 million downloads on a single platform.
Top 20 Mobile Games by Advertising in October
A closer look at October’s global mobile game rankings reveals a remarkable contribution from Chinese publishers, accounting for an impressive 99.999% of the market’s advertising strength. The mix of advertisers includes both new and legacy titles. Veteran SLG title 【Mafia City】 by Yotta Games ran over 10,000 deduplicated ad creatives across both platforms in October. Meanwhile, 【最後的道長】, an MMO based on a classic Hong Kong movie IP by SPGames, launched around 3,000 deduplicated ad creatives in the same period.
【MONOPOLY GO!】: The Most Profitable Mobile Game Teams Up with the Most Lucrative IP
The standout performer in the mobile game rankings is undoubtedly 【MONOPOLY GO!】. Since its launch, it has consistently ranked in the top 10 for ad placements across both platforms, while maintaining high popularity. The game has emerged as a new benchmark for social gaming, following in the footsteps of 【Coin Master】. According to Scopely, 【MONOPOLY GO!】 has surpassed its predecessor 【Honor of Kings】 to set a record as the fastest game to reach $1 billion in revenue.
In addition to breaking revenue records, 【MONOPOLY GO!】 has demonstrated remarkable performance in its marketing and user acquisition efforts. According to SocialPeta, the game deployed approximately 16,000 deduplicated pre-registration creatives in October, with the following breakdown for the Android platform:
- Video Ads: Accounted for approximately 72.81% of total creatives in the past 30 days, with 62% of these videos being under 30 seconds.
- Video Dimensions: The most common format was square (720×720), making up about 19.07% of all video ads.
- Image Ads: Represented 27.09% of the total creatives in the past 30 days.
- Image Dimensions: The most frequently used format was square (1200×1200), accounting for around 22.38% of all image ads.
Based on the ad creatives,【MONOPOLY GO!】 primarily focused on three themes for its video content: live-action spokespersons, Marvel, and Halloween promotions. The appearances of male and female actors in the live-action segments were fairly balanced, with the scripts highlighting key points such as the “Monopoly IP,” “a mobile version of Monopoly,” and “free, ad-free gameplay.”
On October 4th, 【MONOPOLY GO!】 launched its Marvel joint event, significantly increasing the volume of Marvel-themed ad creatives. This partnership between the most lucrative film IP and the most profitable mobile game marked a powerful alliance. 【MONOPOLY GO!】 effectively transformed into “MARVEL GO!” with iconic characters like Iron Man, the Hulk, and Spider Man prominently featured in the ads, joining the race for in-game riches.
Estimated Impressions: 270,000 Duration of Campaign: 28 Days Advertising Platform: AdMob
Around Halloween, 【MONOPOLY GO!】’s iconic gentleman mascot embraced the festive spirit with a dramatic transformation. Dressed in a dark cloak and sporting sharp fangs, he took on the persona of a sinister vampire count. Classic Halloween elements such as pumpkins, bats, eyeballs, and ghosts were seamlessly integrated into the ad creatives. The usual cheerful and lively background music was replaced with dark, playful tunes, amplifying the festive atmosphere to its fullest.
Estimated Impressions: 230,000 Campaign Duration: 27 Days Advertising Platform: AdMob
Given the relatively minor changes in October’s advertising rankings, this time we’ll focus more on noteworthy mobile games outside the top rankings. Let’s start with the highly popular female-oriented game, 【Love and Deepspace】.
【Love and Deepspace】: A Benchmark for Revenue in Female-Oriented Mobile Games
【Love and Deepspace】 fully inherits the intense, high-drama appeal of its predecessor, 【Mr. Love: Queen’s Choice】.From the introduction of the new male lead, Qin Che, to the release of universal outfits priced at 9 yuan, and the fan-favorite “cat persona” events for the male leads (a term describing fans imagining their idols with feline traits), the game continuously rolls out high-impact content, maintaining its high level of popularity.
According to SocialPeta, the international version of 【Love and Deepspace】, titled 【Love and Deepspace】, has significantly reduced its update frequency since the introduction of the new male lead, Qin Che, in July. According to SocialPeta, it reveals that in October, 【Love and Deepspace】 deployed fewer than 1,000 deduplicated ad creatives. The iOS-specific breakdown is as follows:
- Video Ads: Made up approximately 95.33% of the total creatives in the past 30 days, with 84% of these videos lasting between 15-30 seconds.
- Video Dimensions: The vast majority (over 98%) were in a square format (720×720).
- Image Ads: Accounted for only 4.67% of the total creatives.
- Image Dimensions: Exclusively in a horizontal format (1200×628).
Estimated Impressions: 1.1 Million Campaign Duration: 120 Days Advertising Platform: Facebook News Feed
Based on the video creatives, the new male lead, Qin Che, features most prominently. The videos predominantly use black as the main color to create a sense of danger and a sultry, seductive atmosphere. Key interactive elements in the videos include gestures such as tugging at a collar, caressing abs, and interlocking fingers—subtly conveying themes of romance and intimacy.
In addition to 【Love and Deepspace】, Papergames is currently directing most of its marketing resources towards its flagship IP, 【Infinity Nikki】, which is set to launch on December 5th. According to SocialPeta, the international version of 【Infinity Nikki】 deployed approximately 1,300 unique pre-launch deduplicated ad creatives in October.
Top 20 Mobile Games by Revenue in October
Top Revenue-Generating Products on the App Store in October are:
The puzzle match-3 game 【Royal Match】, developed by Dream Games, achieved approximately $90 million in single-platform revenue in October, representing a month-over-month increase of around 25%.
The puzzle RPG 【パズル＆ドラゴンズ】, developed by GungHo, generated approximately $28 million in single-platform revenue in October, reflecting a month-over-month increase of about 153.6%.
Top Revenue-Generating Products on Google Play in October are:
The MMO mobile game 【리니지M】, developed by NCSOFT, recorded approximately $40 million in single-platform revenue in October, representing a month-over-month increase of about 22.9%.
The Pokémon IP mobile game 【Pokémon GO】 generated approximately $20 million in single-platform revenue in October, reflecting a month-over-month increase of about 21.8%.
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Top 20 Mobile Games by Download in October
Top Downloaded Products on the App Store in October are:
The casual stress-relief game【Perfect Tidy】, developed by ABI, officially launched on September 24th. In October, it recorded approximately 4.4 million downloads on a single platform, with U.S. players accounting for 20.7% of the total downloads.
The Pokémon IP trading card game 【Pokémon TCG Pocket】 officially launched on October 30th, recording approximately 2.6 million downloads on a single platform in October. Indian players accounted for 16% of the total downloads.
Top Downloaded Products on Google Play in October are:
The mini-game collection 【Mini Games: Calm & Relax】, developed by Onesoft, recorded approximately 22.4 million downloads on a single platform in October, with U.S. players contributing 15% of the total downloads.
The mini-game collection 【Offline Games】, developed by JindoBlu, recorded approximately 10 million downloads on a single platform in October, with U.S. players accounting for 12.5% of the total downloads.
The above are insights into global mobile game launches in October 2024, as well as mobile game revenue and download situations across both the App Store and Google Play. For more mobile marketing data, please visit:www.socialpeta.com.
