SocialPeta sorted out the top 20 global mobile games by advertising, revenue, and download in July 2024, hoping to be of assistance to more people in the mobile app industry who are trying to understand the changing trends of the global mobile market.
The overall performance of global mobile games in July:
- The backpack merging rogue-like mini-game 【Bacon’s Revenge】 expanded to markets in Europe, the Americas, and the Greater China region (including Hong Kong, Macau, and Taiwan).
- With the support of its seventh-anniversary celebration, 【Pokémon GO】 saw its revenue double.
- The revenue of Chinese-developed SLG games showed stable growth, with 【Last War】 and【Whiteout Survival】 ranking among the top.
- MiHoYo’s 【Zenless Zone Zero】 topped the download charts in both app stores, with total downloads reaching approximately 30 million.
- Another IP under Outfit 7 Limited brand saw a resurgence, with 【My Talking Hank: Islands】 experiencing nearly a fivefold increase in downloads.
Top 20 Mobile Games by Advertising in July
1.Fishing Simulator 【Fishing Master】: A Delight for Simulation Enthusiasts.
Recently, 【Fishing Master】 topped the free charts in the China app store, highlighting the growing enthusiasm for mobile games among fishing enthusiasts. 【Fishing Master】 is a 3D fishing simulator that emphasizes realism, featuring highly detailed models and carefully tuned screen-shaking effects that simulate the experience of hooking and reeling in a catch. According to SocialPeta, 【Fishing Master】 ran approximately 9,000 deduplicated ad creatives in July, with a cumulative advertising duration of 32 days. The specific iOS advertising data are as follows:
- Ads were placed in 30 regions, with the largest share targeting the U.S. market.
- Over the past 30 days, video ads accounted for approximately 96.18% of all creatives.
- Most video ads were in horizontal format (1280×720), making up about 32.8% of the total.
- Image ads accounted for approximately 3.63% of the creatives over the past 30 days.
- Most image ads were square (1080×1080), representing about 72.84% of the total.
Given that 【Fishing Master】 follows the path of a fishing simulator, there is little innovation in gameplay and video content. Naturally, the focus is on 1:1 realistic replication, which is also evident from the heavy reliance on video creatives.
According to SocialPeta, the promotional focus of【Fishing Master】 is divided into two main areas. One aspect highlights the game’s ability to fully replicate the enjoyment of real-world fishing, allowing players to easily catch different species of fish from various regions, satisfying the collector’s instinct. The other aspect emphasizes the challenges of real-world fishing, such as weather conditions and the dangers posed by extreme outdoor environments, whereas in 【Fishing Master】, players can enjoy a safe fishing experience from the comfort of their homes.
2. The High-Octane Racing Simulator 【Highway Overtake】 Speeds to the Extreme.
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Highway Overtake】 is a racing simulation mobile game published by a Turkish game company, scheduled for release on August 27. The game is currently in the pre-registration phase. True to its name, the gameplay involves players customizing their own vehicles and taking on the role of a highly skilled driver who disregards danger to continuously push the limits of overtaking. According to SocialPeta, 【Highway Overtake】 ran approximately 4,000 deduplicated ad creatives in July, with a cumulative advertising duration of 94 days. The specific iOS advertising data are as follows:
- The majority of the paid advertising was targeted at the U.S. market.
- Over the past 30 days, video ads accounted for approximately 95.47% of all creatives.
- Most video ads were in vertical format (720×1280), making up about 99.43% of the total.
- Image ads accounted for approximately 4.38% of the creatives over the past 30 days.
- Most image ads were square (1080×1080), representing about 13.33% of the total.
- The ad copy keywords focused on the game’s core mechanics, such as ‘racing, overtaking, and extreme.
Based on SocialPeta, the video ads for 【Highway Overtake】 predominantly follow a formula of dangerous roads, preparation for overtaking, and successful overtaking, with DIY customization options displayed at the bottom of the screen to enhance player interaction. Additionally, scenes depicting failed overtakes or crashes are rarely shown in the game’s ads. The publisher generates a large volume of creatives by continuously altering the types and positions of vehicles on the road. Larger vehicles, such as fuel trucks, semi-trucks, and RVs, frequently appear in the videos to heighten the sense of excitement for players.
Top 20 Mobile Games by Revenue in July
Games with surging revenue on the App Store in July:
MiHoYo’s anime-style ARPG mobile game 【Zenless Zone Zero】, which launched on July 4. In its launch month (July), the game generated approximately $40 million in revenue on a single platform, with players in the United States and Japan contributing 47.7% and 21.3% of the total revenue, respectively.
With the support of its seventh-anniversary celebration and the introduction of the new Dynamax mechanic,【Pokémon GO】 experienced a significant surge in revenue. In July, the game generated $64 million on a single platform, marking a month-over-month increase of approximately 193.8%, the highest growth rate on the App Store revenue charts.
The post-apocalyptic winter-themed SLG mobile game 【Whiteout Survival】, developed by Century Games, maintained its popularity in July, generating $45.2 million in revenue on a single platform, a month-over-month increase of approximately 3.4%. U.S. players contributed over 44% of the total revenue.
Games outstanding with revenue on the Google Play in July：
MiHoYo’s anime-style ARPG mobile game 【Zenless Zone Zero】 launched on July 4, generating approximately $13.6 million in revenue on a single platform in its launch month (July).
The Korean MMO market welcomed a strong new competitor with the release of 【로드나인】, an MMO mobile game by Smilegate, on July 10. The game generated approximately $12 million in revenue on a single platform in its launch month (July).
Continued investment in user acquisition led to a steady increase in revenue for 【Travel Town】, a merging mobile game by the British company Magmatic. In July, the game generated approximately $8.8 million in revenue on a single platform, reflecting a month-over-month growth of around 31.3%. U.S. players contributed approximately 31.7% of the total revenue.
Top 20 Mobile Games by Downloads in July
Games with surging downloads on the App Store in July:
MiHoYo’s anime-style ARPG mobile game 【Zenless Zone Zero】 launched on July 4, achieving approximately 11 million downloads on a single platform in its launch month (July).
【Metal Slug: Awakening】 developed by Tencent TiMi Studios and published by HaoPlay Limited, launched in the Latin American market on July 17, reaching approximately 3.7 million downloads on a single platform in its launch month (July).
The resurgence of merging gameplay saw 【Watermelon Drop】, a mobile game by Getsmart featuring the popular ‘Big Watermelon’ mechanics, achieve approximately 2.4 million downloads on a single platform in July, reflecting a month-over-month increase of around 177.8%. U.S. players accounted for 35.2% of the downloads.
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Games outstanding with downloads on the Google Play in July：
MiHoYo’s anime-style ARPG mobile game 【Zenless Zone Zero】 launched on July 4, achieving approximately 18 million downloads on a single platform in its launch month (July).
Driven by a $20,000 SNS giveaway campaign, 【My Talking Hank: Islands】 under Outfit7 Limited, reached approximately 11 million downloads on a single platform in July, with Brazilian players contributing 15.8% of the total downloads.
Prison management-themed games have always been popular among Western players. 【Prison Life: Idle Game】, a prison simulation and management mobile game by Supercent, achieved approximately 7.2 million downloads on a single platform in July, with U.S. players contributing 13.9% of the total downloads.
The above are insights into global mobile game launches in July 2024, as well as mobile game revenue and download situations across both the App Store and Google Play. For more mobile marketing data, please visit:www.socialpeta.com.
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