By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    2 weeks ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 weeks ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    2 weeks ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    3 days ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 days ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    4 days ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    1 week ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    8 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    8 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    8 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    6 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    6 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    6 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    7 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 weeks ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    2 weeks ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    3 weeks ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    3 days ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 days ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    4 days ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    1 week ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    5 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    7 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    7 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    2 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    2 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    2 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    5 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Global Apps In January丨Canva Rides The Wave Of ChatGPT; Gen-Z Matchmaker Hinge Profits Heavily
Share
Sign In
Notification Show More
Latest News
Progress ShareFile Enhances Secure Enterprise Collaboration with Deep Microsoft 365 Interoperability
Press Release
Vijay Kumar
Rimini Street Appoints Vijay Kumar as EVP and Chief Operating Officer 
Press Release
Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas
Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas
Press Release
stop food waste
LogiNext Powers Hungry Harvest’s Mission to End Food Waste and Hunger
Press Release
Cris Tan
Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
Advertising Interviews Marketing
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Press Release > Global Apps In January丨Canva Rides The Wave Of ChatGPT; Gen-Z Matchmaker Hinge Profits Heavily
Press Release

Global Apps In January丨Canva Rides The Wave Of ChatGPT; Gen-Z Matchmaker Hinge Profits Heavily

profile
Last updated: 2023/02/23 at 8:29 PM
SocialPeta
Share
9 Min Read
SHARE

With the aid of its App Intelligence and other modules, SocialPeta sorted out the top 20 global mobile apps (non-game) by advertising, revenue, and download in January 2023, hoping to be of assistance to more people in the mobile app industry who try to understand the changing trends of global mobile market.

The overall performance of global mobile apps in January:

  • The dating app [Hinge] launched advanced features, which attracted the Gen-Z and led to surging revenue;
  • [Meesho], the Indian social commerce app, launched a series of TVC about “dreams coming true”, which was a good play of sentimentalism;
  • [Alipay] saw a continuous increase in downloads, thanks to a tourism boom during the Spring Festival holiday;
  • [HERE WeGo], the versatile offline navigation app, appeared on the advertising chart.

Top 20 by Advertising

Let’s check out those who were new on the advertising chart in January.

The navigation app [HERE WeGo] had an increase of about 29% MoM in ad creatives on iOS in January. The app is considered one of the most popular offline map apps, with its key features including displaying bus fare, parking availability, and slopes on walking & cycling routes. According to SocialPeta – Advertiser Analysis, [HERE WeGo]’s release of ad creatives in January was as the following:

  • Its advertising covers over 20 countries across the globe, with the United States accounting for 12%, the highest share, followed by Vietnam accounting for 6%; 
  • It only released creatives on entertainment media for the last 30 days, which was also the case for the last 1 year. Obviously, navigation apps achieve a higher advertising conversion rate on entertainment media;
  • Most of its creatives emphasized that it’s “offline free” and different languages were provided for creatives released in different countries;

Image creatives accounted for 95% of all its creatives. One of the efficient creatives was a comparison of an actual driving image and a map route image, implying that the app provides correct and precise navigation.

The cryptocurrency exchange app [Crypto] recorded an increase of 933% MoM in ad creatives on Android in January. It’s temptingly introduced on Google Play that you can earn up to 4.5% p.a. on Crypto. According to SocialPeta – Advertiser Analysis, [Crypto]’s release of ad creatives in January was as the following:

  • Over 86% of its creatives were released in the United States, and some of its creatives were released in Canada, United Arab Emirates, and France;
  • The advertising media it chose were mainly sports, desktop, and photography media, accounting for 23%, 19%, and 16%, respectively;
  • Its creatives were mainly Html, accounting for 99%.
  • Most of its newly released creatives were phone screenshots with some words, highlighting how convenient it is to make transactions with a low amount of money on the app.

The sports betting app [Betway Sports] recorded an increase of 445% MoM in ad creatives on Android in January. According to SocialPeta – Advertiser Analysis, [Betway Sports]’s release of ad creatives in January was as the following:

  • It targeted the United States market, releasing 98% of its creatives in the United States. It also released creatives in Canada;
  • Its advertising media were mainly simulation and desktop media, accounting for 22% and 19%, respectively. But there wasn’t a big difference among all types of media. Probably because it hadn’t decided on its choice of advertising media;
  • The 3 most frequent words in its advertising copies were “betway”, “download”, and “today”. And its advertising focused on enhancing its brand recognition;
  • Almost all of its creatives were Html. Following an obvious pattern, its creatives were designed to attract users through a combination of contestants for different sporting events and inspirational words.

 

Top 20 by Revenue

  • Apps with outstanding revenue growth on the App Store in January:

Match Group’s dating app [Hinge] was new on the Top 20 chart by revenue. It achieved a revenue growth of 44.7% MoM in January, thanks to its new subscription service that offers a higher chance for active users at a monthly subscription fee of 50-60 USD. Match’s spokesman said, “It’s a profitable investment to bet on the fast-growing Gen-Z users.”

[Canva], the online collaborative design app, introduced a special offer for users to save as high as 120 USD in the middle of January. The promotion brought a rise of 25.3% MoM in revenue. And, when ChatGPT was gaining massive popularity across the world, Canva and OpenAI (it owns ChatGPT) launched Magic Write, a GPT-3 powered AI text generation tool.

An interface created by using Magic Write
  • Apps with outstanding revenue growth on Google Play in January:

The language-learning app [Duolingo] offered promo codes for many courses in January, such as a 20% discount on purchases of Spanish courses, a 10% discount on purchases of Korean courses, and promo codes for a discount as high as 40% on some other courses. Its strategy of “small profits but quick returns” resulted in a revenue growth of 62.9% MoM in January. 

[Audible], Amazon’s online audiobook app, achieved a revenue growth of 21% MoM in January. The app signed a deal with Plan B Entertainment, for high-profile Hollywood talents, including Brad Pitt, Dede Gardner and Jeremy Kleiner, to create exclusive audio productions.

Top 20 by Download

  • Apps with outstanding growth of downloads on the App Store:

[Messenger] included many new features in January, which was announced by its CEO, Mark Zuckerberg, in a blog post. The new features, such as chat themes, custom chat emojis and reactions, group profile photos, link previews, and active status, resulted in an increase of 50.8% in downloads.

Spurred by an outbound tourism boom during the Spring Festival holiday, [Alipay] achieved a 37.2% MoM increase in downloads in January. According to data, there was a 150% YoY growth in the outbound transactions from January 21 to 26, with Thailand, Malaysia, Singapore, and the Philippines contributing the most cross-border transaction amount.

Also read: The Growth Of Premium Video Services In Southeast Asia: Latest Report by Media Partners Asia (MPA)

  • Apps with outstanding growth of downloads on Google Play: 

[Meesho], the Indian social commerce app, held a large-scale sentimentalism marketing campaign in January, during which a series of movies were released. The campaign theme was “You can buy everything and do many things on Meesho”, indicating that common people can realize their dreams through selling or buying goods on [Meesho]. The campaign was highly effective and brought a 77.4% growth in downloads.

The online video downloader [All Video Downloader] was released in January 2021 and was one of the 14 best free YouTube video downloaders in 2022. With its 152% MoM growth in downloads in January, the app appeared for the first time on the top 20 chart by download.

That’s all for the advertising and revenue of global apps (non-game) from the App Store and Google Play and the insights into the downloads of global apps (non-game) in January 2023.

 

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

You Might Also Like

Progress ShareFile Enhances Secure Enterprise Collaboration with Deep Microsoft 365 Interoperability

Rimini Street Appoints Vijay Kumar as EVP and Chief Operating Officer 

Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas

LogiNext Powers Hungry Harvest’s Mission to End Food Waste and Hunger

Quick Heal Technologies Limited Reiterates Its Commitment to Cyber Fraud Prevention, Launches Freemium Model of AntiFraud.AI

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: advertising, Mobile Apps, SocialPeta

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    SocialPeta February 23, 2023 February 23, 2023
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    Previous Article Local Malaysian Company Verdant Solar Becomes Malaysia’s Largest Residential Solar Provider
    Next Article Singaporean Startup PixCap Aims to Revolutionize 3D Design
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    Progress ShareFile Enhances Secure Enterprise Collaboration with Deep Microsoft 365 Interoperability
    Press Release 2 days ago
    Vijay Kumar
    Rimini Street Appoints Vijay Kumar as EVP and Chief Operating Officer 
    Press Release 2 days ago
    Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas
    Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas
    Press Release 2 days ago
    stop food waste
    LogiNext Powers Hungry Harvest’s Mission to End Food Waste and Hunger
    Press Release 2 days ago

    PropertyGuru

    property guru

    You Might also Like

    Press Release

    Progress ShareFile Enhances Secure Enterprise Collaboration with Deep Microsoft 365 Interoperability

    2 days ago
    Vijay Kumar
    Press Release

    Rimini Street Appoints Vijay Kumar as EVP and Chief Operating Officer 

    2 days ago
    Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas
    Press Release

    Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas

    2 days ago
    stop food waste
    Press Release

    LogiNext Powers Hungry Harvest’s Mission to End Food Waste and Hunger

    2 days ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy