By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    2 weeks ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 weeks ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    2 weeks ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    3 days ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 days ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    4 days ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    1 week ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    8 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    8 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    8 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    6 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    6 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    6 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    7 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 weeks ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    2 weeks ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    3 weeks ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    3 days ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 days ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    4 days ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    1 week ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    5 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    7 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    7 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    2 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    2 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    2 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    5 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Global Apps In Feb.丨American Health Apps Saw A Revenue Surge & AI Was Effective In Ex-Boyfriend bBusiness
Share
Sign In
Notification Show More
Latest News
Progress ShareFile Enhances Secure Enterprise Collaboration with Deep Microsoft 365 Interoperability
Press Release
Vijay Kumar
Rimini Street Appoints Vijay Kumar as EVP and Chief Operating Officer 
Press Release
Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas
Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas
Press Release
stop food waste
LogiNext Powers Hungry Harvest’s Mission to End Food Waste and Hunger
Press Release
Cris Tan
Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
Advertising Interviews Marketing
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Press Release > Global Apps In Feb.丨American Health Apps Saw A Revenue Surge & AI Was Effective In Ex-Boyfriend bBusiness
Press Release

Global Apps In Feb.丨American Health Apps Saw A Revenue Surge & AI Was Effective In Ex-Boyfriend bBusiness

profile
Last updated: 2023/03/17 at 8:36 PM
SocialPeta
Share
10 Min Read
SHARE

With the aid of its App Intelligence and other modules, SocialPeta sorted out the top 20 global mobile apps (non-game) by advertising, revenue, and download in February 2023, hoping to be of assistance to more people in the mobile app industry who try to understand the changing trends of global mobile market.

The overall performance of global mobile apps in February:

  • The live video dating app [PeachLive] made it to the advertising chart with its sexually but also appropriately suggestive and revealing creatives;
  • [Picsart] introduced a new feature about using AI to remove ex-boyfriends from photos, leading to many downloads;
  • Half of the spots on the Android advertising chart were occupied by tools apps providing network optimization.

Top 20 by Advertising

Some interesting apps that were new on the advertising chart in February: 

[PeachLive], the live video chat app released by Shenzhen Lerji Technology, reported an increase of 41% in creatives on iOS in February. The app was launched in June 2021 and, within less than 2 years, it managed to form its own advertising style which was subtly distinguished from those of its competitive apps.

  • [PeachLive] was mostly distinguished by its ad creatives that were efficient because they fit the pattern of marketing involved with seductive creatives and they were also more sexually suggestive and revealing. For example, videos centering on tits or movements of breasts;
  • Regions of advertising: mainly UAE, Saudi Arabia, and other Middle Eastern countries, accounting for over 26%, followed by the US, accounting for 4.4%;
  • Media buying: the app’s media buying only covered casual and action media, each accounting for 50%;
  • Advertising channels: the app released creatives on 4 major channels including FB News Feed, Audience Network, Instagram, and Messenger, each accounting for about 25%; 

[AXS Tickets] is an app providing ticket-buying service. The app is unique in two ways. First, it allows people to resell their tickets; second, its users can buy tickets at market prices through their paid accounts with AXS Tickets, so they don’t have to buy those tickets at much higher prices from ticket scalpers. [AXS Tickets] had an increase of 21% in creatives in February. According to SocialPeta’s Advertiser Analysis, the app’s advertising in February was as the following: 

  • It only released creatives in the US, the UK, Canada, and Australia, with the US contributing 85% of its creatives. The percentage had been rising in the past year. Obviously the app’s creatives were more effective in the American market;
  • The app’s media buying mostly involved health & fitness, arcade, and productivity media, in order of their shares from high to low. However, there was no big difference in their shares;
  • In terms of advertising channels, the app had most of its creatives released on FB News Feed, as high as 41%, followed by Instagram accounting for 33%;

The more efficient creatives recently were clips from live shows and the advertising copies were detailed show information. One of its best ads was an official trailer of Huntsville’s show in May, in which the band played with enormous passion which was a great appeal to their fans.

A screenshot from one of AXS Tickets’ ad creative

The file cleaning tool [File Cleanup Expert] had an increase of 71% in creatives in February, making it No.1 among all the tools apps. According to SocialPeta’s Advertiser Analysis, the app’s advertising in February was as the following:

  • It released creatives in many countries across Southeast Asia, North America, and Middle East, with 1.4%-1.9% creatives in each country. Clearly the app wasn’t sure about its target markets;
  • In terms of the app’s media buying, productivity media accounted for 68%. The percentage had been increasing during the recent 1 year, meaning that productivity media had a higher conversion rate for the app;
  • In terms of advertising channels, the app had most of its creatives released on FB News Feed, accounting for 37%, followed by Messenger and Instagram, each accounting for about 20%;
  • The more efficient new creatives released recently were of various types but they all stood out with “free download”. Some of the ads were about image matting, some about charging effects, even some about playable game ads, but none of them showed that they were leading to the downloads of a file-cleaning tool.

Meanwhile, there were some apps that were not on the chart but still worthy of note:

[Rotita], a shopping app focusing on high-end and on-trend women’s wear in the US, had an increase of 21% MoM in creatives in February. From [Rotita]’s ad slogan “New Season, New Wardrobe”, we can see that the app’s recent creatives targeted people’s demand for new clothes for the coming season. Launched in November 2021, the app mainly released creatives in the US, Australia, Canada, and the UK. Most of its creatives were on puzzle media, accounting for as high as 70%, followed by card media, accounting for 21%.

[Emmiol], another shopping app that was new on the chart, had an increase of 18% MoM in creatives in February. Unlike [Rotita], [Emmiol]’s ad creatives mainly targeted customers who were interested in Y2K trends and Gen-Z fast fashion. In addition to women’s clothing, there are also men’s clothing and vintage clothing. The app’s advertising focused on the US, Germany, and other European countries. Its media buying mainly involved education, board, and social media.  

[Lokal] is an Indian news app that only released ad creatives in India. The app had an increase of 27% MoM in creatives on Android in February, perhaps a marketing plan for the coming Ramadan.

Top 20 by Revenue

New apps with outstanding revenue growth on the App Store:

  • As the best weight loss app and fitness app in the US, [MyFitnessPal] reported a steady revenue growth of 13.2% MoM in February. Its revenue growth mainly resulted from a 39-year-old male celebrity’s influence who recommended [MyFitnessPal] to the public by sharing his own experience in losing weight by using the app;

Also read: Now Studio Acquires Drama Republic’s ‘The English’ and Other Titles In New Deal With All3Media International

  • [ABEMA], a Japanese live TV streaming app, had a revenue growth of 23.5% MoM in February, ranking No.43 on the App Store global chart by revenue. Its revenue growth resulted from its broadcasting rights of the German Bundesliga that was obtained in February.

New apps with outstanding revenue growth on Google Play:

  • [Globoplay] is a video streaming app owned by Grupo Globo, the Brazilian mass media conglomerate based in Brazil. The app saw a revenue growth of 4.4% MoM in February. It was the month of Carnival in Brazil, [Globoplay] celebrated it by offering many new TV series, films, and novels, which increased the number of the app’s subscribers;
  • [Badoo], a global online dating app, reported a revenue growth of 8.7% MoM in February, ranking No.36 on the Google Play global chart by revenue. Its revenue growth was mainly contributed by India, the UK, and Indonesia.

Top 20 by Download

New apps with outstanding downloads growth on the App Store:

  • [Google Meet] is a communication app featuring one-on-one video calls and multi-user video conferences. The app’s downloads increased by 18.6% MoM in February, ranking No.23 on the App Store global chart by download. 69% of its downloads were from the US;
  • The location sharing app [whoo] was released in December 2022. It recorded a growth of 56% MoM in downloads in February, ranking No.40 on the App Store global chart by download. 46% of its downloads were from Japan.

New apps with outstanding downloads growth on Google Play:

  • [Picsart], an online photo editing app, recorded a growth of 4.3% MoM in downloads in February. The growth was a result of its popular marketing idea “remove your ex-boyfriend from your photos with AI”. 33% of its downloads were from India;
  • [PLAYit], an audio/video player and file transfer tool, recorded a growth of 49.4% MoM in downloads in February, ranking No.16 on the Google Play global chart by download. India contributed 78% of its global downloads, followed by Pakistan which contributed 12%.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

You Might Also Like

Progress ShareFile Enhances Secure Enterprise Collaboration with Deep Microsoft 365 Interoperability

Rimini Street Appoints Vijay Kumar as EVP and Chief Operating Officer 

Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas

LogiNext Powers Hungry Harvest’s Mission to End Food Waste and Hunger

Quick Heal Technologies Limited Reiterates Its Commitment to Cyber Fraud Prevention, Launches Freemium Model of AntiFraud.AI

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: advertising, Mobile Apps, mobile market

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    SocialPeta March 17, 2023 March 17, 2023
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    Previous Article Acer Gaming & Komodo Partner To Bring Steam Deck To Hong Kong & Taiwan Acer Gaming & Komodo Partner To Bring Steam Deck To Hong Kong & Taiwan
    Next Article Avantor Named Best Bioprocessing Company in Chromatography at the Asia-Pacific Bioprocessing Excellence Awards Avantor Named Best Bioprocessing Company In Chromatography At The Asia-Pacific Bioprocessing Excellence Awards
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    Progress ShareFile Enhances Secure Enterprise Collaboration with Deep Microsoft 365 Interoperability
    Press Release 2 days ago
    Vijay Kumar
    Rimini Street Appoints Vijay Kumar as EVP and Chief Operating Officer 
    Press Release 2 days ago
    Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas
    Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas
    Press Release 2 days ago
    stop food waste
    LogiNext Powers Hungry Harvest’s Mission to End Food Waste and Hunger
    Press Release 2 days ago

    PropertyGuru

    property guru

    You Might also Like

    Press Release

    Progress ShareFile Enhances Secure Enterprise Collaboration with Deep Microsoft 365 Interoperability

    2 days ago
    Vijay Kumar
    Press Release

    Rimini Street Appoints Vijay Kumar as EVP and Chief Operating Officer 

    2 days ago
    Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas
    Press Release

    Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas

    2 days ago
    stop food waste
    Press Release

    LogiNext Powers Hungry Harvest’s Mission to End Food Waste and Hunger

    2 days ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy