Chennai, November, 2024 – The iconic Indo-French fashion brand, Genes Lecoanet Hemant, recently inaugurated its much-anticipated new store at Chennai’s prestigious Express Avenue Mall, marking another remarkable chapter in its journey. This expansion signifies the brand’s unwavering dedication to offering high-quality, affordable, and sustainable fashion that fuses Parisian elegance with Indian craftsmanship.
The launch event, hosted by Chennai’s beloved influencer Priyadarshini Vijay, welcomed an enthusiastic crowd of fashion lovers, city influencers, and style aficionados, including the likes of Renuka Praveen, Mehndi Jashnani, Sahithya Jaganathan, Swetha Renukumar, and Rayane Mithun. With a lively atmosphere filled with camaraderie and celebration, the event was a memorable occasion for all who attended.
Brand Vision and Unique Fashion Perspective
In an intimate gathering with co-founders Hemant Sagar and Didier Lecoanet, attendees gained insight into the brand’s vision. “We’re thrilled with the warm welcome from Chennai,” shared Hemant Sagar. “Genes isn’t just about clothing—it’s about enjoying life, reflecting individuality, and making high-quality fashion more accessible and inclusive. Our latest collection, Soleil, captures the essence of life on our exceptional planet and celebrates all ages and styles.”
Didier Lecoanet added, “We’ve carefully crafted a collection that stands out as a refreshing alternative to the festive and wedding wear prevalent in India. It’s expressive, modern, and, most importantly, affordable without compromising on style or quality.”
Soleil Collection: A Celebration of Timeless, Sustainable Fashion
The Soleil collection, meaning “sun” in French, impressed attendees with its modern, versatile pieces that seamlessly combine elegance with comfort. Designed for all ages, Soleil’s mix-and-match styles are perfect for a variety of occasions—whether festive gatherings, daily wear, or chic holiday outfits for Christmas and New Year. Reflecting the brand’s commitment to ethical fashion, Genes Lecoanet Hemant embraces sustainable practices, from using locally sourced materials to supporting Indian artisans.
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A Step Toward Sustainable and Accessible Fashion
Known for its dedication to environmentally friendly practices, Genes collaborates with initiatives like Silai Wali and upcycles materials to ensure every piece tells a story of ethical craftsmanship. “Chennai is a vibrant city with a perfect blend of tradition and modernity, making it the ideal home for Genes. We look forward to seeing our designs embraced by this dynamic and forward-thinking community,” said Didier Lecoanet.
With plans to introduce sneakers, beachwear, and sportswear in the near future, Genes Lecoanet Hemant is set to continue redefining fashion in Chennai and beyond. This launch is not just a celebration of style but a testament to the brand’s mission of making quality, affordable fashion accessible to all.
Event Highlights
- Date: November 10, 2024
- Venue: 2nd Floor, Express Avenue Mall, Chennai
- Special Guests: Hemant Sagar and Didier Lecoanet
- Host: Priyadarshini Vijay
The store’s launch is a promising addition to Chennai’s evolving fashion landscape, merging global perspectives with local tastes. As Genes Lecoanet Hemant steps into this vibrant market, it’s poised to bring timeless, stylish fashion to Chennai—one piece at a time.
About Genes Lecoanet Hemant
Genes Lecoanet Hemant is a celebrated Indo-French fashion label known for its unique blend of Parisian artistry and Indian craftsmanship. Committed to sustainable practices, the brand offers versatile, high-quality fashion pieces accessible to all while supporting ethical and local craftsmanship. For more information, visit Instagram or Genes Lecoanet Hemant’s website.
