By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    2 months ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    2 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    2 months ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    2 months ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    9 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    10 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    10 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    7 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    8 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    8 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    9 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    2 months ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    2 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    2 months ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    2 months ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    7 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    9 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    9 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    4 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    4 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    4 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    7 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Gen AI Leads Quality Engineering Transformation: 68% of Organizations Embrace AI
Share
Sign In
Notification Show More
Latest News
111222
Open Category
111222
Open Category
Samsung
What Is It Truly Like to Live in an AI Home? 
Press Release
Junior Cho, Country CEO of Zurich Malaysia at the launch of Zurich Malaysia’s AI powered virtual assistant, Z Buddy.
A Smarter Way to Serve: Zurich Malaysia Unveils AI Powered Virtual Assistant to Empower Agents
Press Release
HKAPA GBAYO Opening Concert
Swire and HKAPA renew partnership on the Greater Bay Area Youth Orchestra to foster musical and cultural exchange across the GBA
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Marketing > Research > Gen AI Leads Quality Engineering Transformation: 68% of Organizations Embrace AI
BusinessPress ReleaseResearch

Gen AI Leads Quality Engineering Transformation: 68% of Organizations Embrace AI

profile
Last updated: 2024/10/29 at 4:06 PM
Dr. Surbhi Sharma
Share
4 Min Read
Gen AI Leads Quality Engineering Transformation: 68% of Organizations Embrace AI
SHARE

Singapore – October 29, 2024 – In an increasingly digital world, Quality Engineering (QE) has taken a front seat in transforming business success, primarily through the integration of Generative AI (Gen AI). According to the 16th edition of the World Quality Report 2024, released by OpenText™ in collaboration with Capgemini and Sogeti, 68% of organizations are actively utilizing or planning to incorporate Gen AI to enhance quality and productivity in Agile environments.

The report, aptly titled “New Futures in Focus,” sheds light on how Gen AI is reshaping software testing, evolving from manual testing to AI-driven processes that not only automate but also enhance developer productivity and business outcomes.

Gen AI: The New Face of Quality Engineering

A striking 68% of surveyed organizations are integrating Gen AI into their Quality Engineering frameworks. The findings reveal that 72% of respondents have seen faster automation through Gen AI, which has become pivotal in test automation.

“Gen AI tools and solutions are clearly gaining adoption by quality engineers to assist them in their function and focus on higher-value-added tasks,” noted Mark Buenen, Global Leader, Quality Engineering and Testing at Sogeti. “This year’s World Quality Report shows a striking shift with a large majority of respondents either actively using Gen AI in their QE processes or crafting implementation roadmaps. Beyond its proven impact on coding efficiency and quality, Gen AI has the potential to further accelerate the transformation of quality engineering and create new value for both clients and end users.”

Upskilling and Agile Development: A Priority for Success

While 82% of organizations have established learning pathways for QE teams, only 50% of those track the effectiveness of such programs. The report highlights the importance of upskilling in areas like Gen AI, Agile integration, and cross-functional collaboration to maintain competitive advantage in today’s tech-driven world.

“The insights from this year’s World Quality Report emphasize the growing role of AI and emerging technology methodologies in Quality Engineering, but they also reveal a clear need for organizations to recognize and communicate QE’s strategic value,” stated Muhi Majzoub, EVP and Chief Product Officer at OpenText. “As technology evolves, OpenText is dedicated to helping organizations integrate advanced software lifecycle management solutions with Gen AI while ensuring that Quality Engineering remains at the forefront of driving business success.”

Also Read: 11th Singapore Media Festival: Celebrating Asia’s Films, Collaborations, and Creative Talents

The Challenges of Automation and Legacy Systems

While Gen AI opens new doors, challenges remain in testing automation strategies. The report shows that 57% of organizations face difficulties in adopting a comprehensive test automation strategy, while 64% cite legacy systems as a major barrier to modernization efforts. These findings underscore the need for forward-thinking approaches that can bridge technology gaps without compromising existing systems.

Sustainability: A Growing Yet Overlooked Priority

The report also addresses the importance of sustainability in QE practices. While many organizations acknowledge the significance of environmental impact, only 25% actively measure their IT development’s carbon footprint, and just 34% incorporate Green IT practices. As sustainability gains traction, the report encourages organizations to adopt green initiatives across the entire software lifecycle.

About the World Quality Report 2024

Now in its 16th year, the World Quality Report serves as the only global analysis of Quality Engineering and testing trends. With insights from over 1,750 senior executives across 32 countries and 10 sectors, the report provides in-depth perspectives on QE strategies that are reshaping industries and enhancing business value.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

You Might Also Like

What Is It Truly Like to Live in an AI Home? 

A Smarter Way to Serve: Zurich Malaysia Unveils AI Powered Virtual Assistant to Empower Agents

Swire and HKAPA renew partnership on the Greater Bay Area Youth Orchestra to foster musical and cultural exchange across the GBA

AIA Singapore launches inaugural AIA Ultimate FitnessFest to champion healthier lifestyles

PLAY PROTECTOR SQUAD: DDB, GOOGLE PLAY CHAMPION SAFE GAMING PRACTICES IN EXHILIRATING TOURNAMENT STARRING JOE TASLIM

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: Gen AI, OpenText, Quality Engineering

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Surbhi Sharma October 29, 2024 October 29, 2024
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By Surbhi Sharma
    Follow:
    I am PhD in Mathematics from IIT Roorkee currently working as a Market Research & Data Analyst. I have a demonstrated history of working with Startups & Corporates across private equity, e-commerce and software product industries.
    Previous Article signing ceremony - appointment of property manager Axteria Group Berhad Entrusts Key Developments to Knight Frank Property Management
    Next Article Revolutionizing Online Shopping in Malaysia with Omnichannel Solutions: A Smooth, Satisfying, and Sales-Boosting Experience Revolutionizing Online Shopping in Malaysia with Omnichannel Solutions: A Smooth, Satisfying, and Sales-Boosting Experience
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    111222
    Open Category 2 days ago
    111222
    Open Category 2 days ago
    Samsung
    What Is It Truly Like to Live in an AI Home? 
    Press Release 1 week ago
    Junior Cho, Country CEO of Zurich Malaysia at the launch of Zurich Malaysia’s AI powered virtual assistant, Z Buddy.
    A Smarter Way to Serve: Zurich Malaysia Unveils AI Powered Virtual Assistant to Empower Agents
    Press Release 1 week ago

    PropertyGuru

    property guru

    You Might also Like

    Samsung
    Press Release

    What Is It Truly Like to Live in an AI Home? 

    1 week ago
    Junior Cho, Country CEO of Zurich Malaysia at the launch of Zurich Malaysia’s AI powered virtual assistant, Z Buddy.
    Press Release

    A Smarter Way to Serve: Zurich Malaysia Unveils AI Powered Virtual Assistant to Empower Agents

    1 week ago
    HKAPA GBAYO Opening Concert
    Press Release

    Swire and HKAPA renew partnership on the Greater Bay Area Youth Orchestra to foster musical and cultural exchange across the GBA

    1 week ago
    AIA Logo
    Press Release

    AIA Singapore launches inaugural AIA Ultimate FitnessFest to champion healthier lifestyles

    1 week ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy