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Marketing In Asia > Blog > Marketing > From Fire to Dostana: Exploring Representation of the LGBTQ+ Community in Indian Media
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From Fire to Dostana: Exploring Representation of the LGBTQ+ Community in Indian Media

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Last updated: 2023/03/30 at 11:19 PM
Gaurav Mishra
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India has a complex history regarding the treatment of the LGBTQ+ community. While ancient texts show a rich history of gender and sexual diversity, modern times have been challenging for the community. However, in recent years, the community has made significant strides in gaining visibility and acceptance. The fight for LGBTQ+ rights in India is about much more than laws and policies. It is about creating a world where all individuals are valued and respected, regardless of their sexual orientation or gender identity.

Challenges Faced by the LGBTQ+ Community in India

Despite advances in recent years, many LGBTQ+ individuals in India still face discrimination and violence. There is a lack of legal protections and rights in many parts of the country, and same-sex relationships are often stigmatized and discriminated against.

Promising Developments for the LGBTQ+ Community in India

Some promising developments for the LGBTQ+ community in India include the appointment of the country’s first transgender judge in 2019 and the Indian government’s plans to include transgender people in the country’s affirmative action programs in 2020. Additionally, there has been growing visibility and representation of the LGBTQ+ community in Indian media.

Also Read: Is TikTok Facing a Ban? What It Means for Brands and Creators

Actions to Create a More Inclusive Society for the LGBTQ+ Community in India To create a more inclusive society, individuals and organizations can take several actions. These actions include educating oneself about the experiences and challenges faced by the LGBTQ+ community, amplifying their voices and stories, supporting LGBTQ+ organizations, advocating for change, and celebrating LGBTQ+ culture.

Growing Inclusion and Representation of the LGBTQ+ Community in Indian Businesses and Corporations

There is a growing trend towards greater inclusion and representation of the LGBTQ+ community in Indian businesses and corporations. Many companies are beginning to realize the importance of promoting diversity and equality in the workplace, with some offering diversity and inclusion training for their staff and implementing policies to ensure equal treatment for all employees, regardless of their sexual orientation or gender identity.

Positive Representation in Indian Media and Entertainment Industry

There has been a growing trend towards greater representation of the LGBTQ+ community in Indian movies. Some examples include “Fire” (1996), “Aligarh” (2016), and “Dostana” (2008). The increasing representation in Indian media and entertainment industry is helping to create a brighter and more inclusive future.

Importance of Positive Representation in Brands

Openness and inclusivity are essential for most brands in India, and many are prioritizing representation of underrepresented communities. Brands are starting to recognize the spending power of the LGBTQIA+ community and the importance of providing them with positive representation. However, brands must be careful not to engage in tokenism and shallow woke advertising. To truly see queer people as creators and business-owners, brands must consult and employ them.

Actions for Brands to Support the LGBTQ+ Community

Brands can help promote diversity and inclusion by actively engaging with the queer community. This could involve creating more job opportunities, providing educational scholarships & funding, and standing against any forms of discrimination. Representation in campaigns is also essential as it gives the community a platform to be heard.

Examples of Brands Supporting the LGBTQ+ Community in India

Brands like Bhima Jewellery, Bumble, and Future Generali India Insurance have launched campaigns that showcase real LGBTQIA+ couples, redefine the definition of “family” to include same-sex partners, and ensure diverse communities are involved in the creation process.

Conclusion

To create a more inclusive and supportive society for the LGBTQ+ community in India, it is essential to take action and support positive representation. This includes advocating for change, educating oneself, supporting LGBTQ+ organizations, and celebrating LGBTQ+ culture. Additionally, businesses and corporations have a crucial role to play in promoting diversity and equality in the workplace and beyond. Brands must act beyond the superficial to support underrepresented communities like the LGBTQIA+.

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    Gaurav Mishra March 30, 2023 March 30, 2023
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    By Gaurav Mishra
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    Helping businesses rank higher, and experience in building brand visibility and authority with customized SEO solutions. A passionate observer of business dynamics and technological advancements. Lastly, I have interest in Geo-politics offers a sobering look at the intertwining of global events and economic trends.
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