The colours ready to inspire your world are here. Pinterest Palette™, our annual drop of trending colours, is back with a five-hue lineup drawn from the ideas people are searching, saving and exploring on Pinterest. These are the hues shaping creativity, style and demand across culture in the year ahead.
Introducing Cool Blue, Jade, Plum Noir, Wasabi and Persimmon—full‑volume colours that are bold, bright and anything but subtle.
Each hue carries its own energy: the unfiltered joy of Persimmon, the bold defiance of Wasabi, the powerful mystery of Plum Noir. Even the softer tones have presence, from the serenity of Jade to the fresh focus of Cool Blue.
In 2026, people want colour with emotional utility: colours that help them feel grounded in the chaos while staying optimistic about what’s ahead. Amid constant noise and ambient chaos, people are looking for bold, imaginative detours—experiences and aesthetics that spark emotion, offer escape and support a sense of grounded optimism. They are ready for colours that do something for them: reset their mood, sharpen their focus or turn the fun back up. People are choosing how they want to feel and how they want to show up, and using colour to express those choices in their everyday lives.
“Across the Asia Pacific region, people use Pinterest as their source of inspiration and discovery,” said Ayumi Nakajima, Senior Director, Head of Content Partnerships, APAC at Pinterest. “This year’s Pinterest Palette reflects how people are becoming more intentional and confident in experimenting with colours – whether that’s in what they wear, how they style their homes, or how they bring personal meaning to milestone moments like weddings or festive celebrations. Pinterest Palette is designed to help people explore these colours in ways that feel relevant, fun, and accessible.”
Meet the hues defining 2026
Cool Blue1
Meet the shade that’s iced out in the nicest way. This frosty hue of blue adds a stone cold chill to everything it touches. It’s a whole subzero mood that’ll warm you right up.
Jade2
Move over, pistachio. Jade is the moment. Somewhere between mint and moss, this shade of earthy energy blends serenity and sophisticated elegance. It’s the glamorous green of all your dreamscapes.
Plum Noir3
Plum Noir is for the plot. Deep and decadent, this rich, deep purple mixes notes of burnt burgundy with a swirl of velvet brown. Step into your villain era.
Wasabi4
Need a jolt? A healthy dose of Wasabi should do the trick. This electric chartreuse brings a vibrant kick to everything from makeup to moodboards this year. It’s high-voltage energy that can’t be tamed.
Persimmon5
Sweet, sweet heat. Part orange, part red, Persimmon is the feel-good shade making a splash. This colour is a burst of pure joy.
Methodology
Pinterest Palette is inspired by our users. Our colour forecasting combines three distinct elements: human behaviour signals, proprietary visual search technology and expert curation.
The team analyses billions of searches and saves from our 600 million users6 to identify which colours are gaining momentum globally. Our advanced visual language models decode that visual data at scale, analysing not just individual colours but how they appear together across categories—revealing entire aesthetic worlds people are building on Pinterest. Then, our in‑house colour experts translate these patterns into cultural insights and precise shades.
The result? Five trends‑driven colours expected to define 2026 and inspire real action. New this year: sub-palettes that dial up the vibe. Cool-Wasabi gives chilled chaos. Persimmon-Plum blends mystery with warmth. These shades stand strong alone—and unlock something even richer when paired together.
Your palette of possibilities starts here.
Let Pinterest Palette inspire what you try next. Download our guide for colour values and insights about all five colours—and make your 2026 bold.
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