SINGAPORE, 30 NOVEMBER 2023 – Freshworks Inc., a key player in the global technology sector, has announced a significant addition to its leadership team. Mika Yamamoto steps into the role of Chief Customer and Marketing Officer, bringing a wealth of experience and a dynamic vision to the company. Her previous tenure at F5 as the Executive Vice President and Chief Marketing and Customer Engagement Officer has honed her skills in overseeing data, marketing, digital transformation, and customer experience across diverse products and regions.
Dennis Woodside, President at Freshworks, praised Yamamoto’s unique combination of roles in marketing and customer experience. “Mika’s combined CMO and CXO roles have given her a unique perspective that has ultimately led to innovative, measurable changes for employees, customers, and prospects,” Woodside said. He lauded her track record in leading global and diverse customer experience teams and her ability to deliver exceptional go-to-market results in large public technology companies catering to a broad customer base.
Yamamoto’s journey through the corporate world has been marked by significant roles, including her position as Global President of Marketo and later as SVP and General Manager post its acquisition by Adobe. Her career also includes pivotal roles at SAP as Chief Digital Marketing Officer and CMO of SMB, along with senior leadership positions at Amazon Books, Microsoft Windows, Microsoft Stores, Gartner, and Accenture.
Expressing her enthusiasm for the new role, Yamamoto said, “I am excited to join Freshworks to be a part of its journey to become a multi-billion dollar software company and to focus on a segment of companies and people I have a great passion to serve.” She added, “My whole career has been spent on transforming go-to-market approaches and customer experiences within global companies to steepen the growth curve. I truly believe that bringing the end-to-end customer experience with marketing and customer success teams together at Freshworks will help accelerate growth while keeping our customers at the heart of all we do.”
Yamamoto, who holds a B.A. in Commerce, focusing on Economics and Marketing from Queen’s University in Canada, also serves on the boards of BlackLine, the Rainier Valley Food Bank, and the United Way of King County. She officially joined the executive team at Freshworks on November 20 and reports directly to CEO and Founder Girish Mathrubootham, and President Dennis Woodside.
Freshworks Inc. issued a forward-looking statement, emphasizing that these are based on current management beliefs and assumptions, subject to change, and involve risks and uncertainties. The statement cautions against placing undue reliance on these projections, which are applicable only as of the date of release and are based on information available at that time.
With Yamamoto’s appointment, Freshworks Inc. looks forward to harnessing her expertise in fostering a customer-centric approach, further solidifying its position as a leader in the technology sector. Her role is not just a strategic move for the company but also a testament to Freshworks’ commitment to driving growth and enhancing customer experiences on a global scale.
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