Sydney, October 14, 2024 – A groundbreaking shift in the media agency landscape has arrived with the launch of Fourteen10, founded by marketing veterans Duncan Allan, Cameron Roberts, and Tom O’Connor. Combining decades of experience in big-brand marketing, startup growth, and advanced adtech expertise, Fourteen10 aims to break free from traditional agency frameworks and usher in a new wave of media agency thinking.
At its core, Fourteen10 merges marketing science, direct response advertising, and experimentation, creating a unique offering for brands across different growth stages. The agency is dedicated to bridging the gap between established brands and agile startups, offering cutting-edge media strategies designed to overcome the toughest advertising challenges.
Bridging the Advertising Divide
“Advertising has never been more challenging, and the demand for skilled agencies has never been higher,” said Duncan Allan, Co-Founder of Fourteen10. “Our experiences from high-growth startups, media agencies, and working behind the scenes at Google have shaped our vision for a new agency model focused on helping companies tackle their advertising hurdles as they mature.”
This forward-thinking approach has already gained recognition. Steve Brennen, Founder and CEO of Archie and former CMO of Uber, praised Fourteen10’s expertise, stating: “Fourteen10 brings an exceptional level of expertise in paid media, with a deep understanding of how media mixes should evolve through each stage of a company’s growth. Their proactive approach is reshaping the agency model, making them a standout partner for any business looking to scale.”
Simple, Not Easy: A New Business Model
At the heart of Fourteen10’s innovation is a re-envisioned agency model. Moving away from traditional reliance on overworked junior staff, Fourteen10 emphasizes a strategic, talent-driven approach supported by AI and technology to automate routine tasks.
Cameron Roberts, Co-Founder of Fourteen10, said: “We designed the agency from scratch to address clients’ most critical advertising challenges. Our business model is nothing like the status quo—our focus is on creating profitable growth as advertising becomes increasingly complex. We’re in the business of simple, not easy.”
This fresh approach has struck a chord with brands. Nick Holden, CMO of Mosh, remarked: “Too often I’ve worked with agencies that are out of touch with the realities of a scaling business. Fourteen10 is different. Their media expertise is outstanding, and they understand both the intricacies of the media landscape and the language of the boardroom.”
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The Future of Media Agencies: AI and Talent at the Forefront
With the integration of AI to streamline processes and free up strategic talent, Fourteen10 is set to redefine media agency work as the industry navigates into an AI-driven future. Tom O’Connor, Co-Founder of Fourteen10, expressed his enthusiasm: “We know the biggest advertising challenges brands will face moving forward, and we are laser-focused on providing solutions to address them.”
Targeting Growth-Oriented Brands
Fourteen10 is dedicated to working with growth-oriented challenger brands, helping them navigate the complexities of scaling in their respective markets. Their roster of foundational clients includes Stake, Fast Cover, Mosh, Archie, and Wagetap.
As for the agency’s unique name? Cameron Roberts shared the inspiration: “Duncan and I both share an October 14th birth date, and with October being the tenth month, it seemed like the perfect date to officially launch our agency.”
About Fourteen10
Fourteen10 is a forward-thinking, independent media agency founded by seasoned marketing professionals Duncan Allan, Cameron Roberts, and Tom O’Connor. Focused on blending marketing science, AI, and direct response advertising, Fourteen10 helps growth-oriented brands overcome advertising challenges and achieve scalable growth. The agency serves as a strategic partner to brands ready to challenge the status quo in media strategies.
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