foodpanda has achieved a 30% reduction in delivery partner accidents across its Asia-Pacific fleet since 2023, as it expands panda hearts — the company’s flagship programme focused on the safety, well-being, personal growth, community, and care of its delivery partners.
Launched last year, panda hearts is foodpanda’s long-term commitment to supporting delivery partners beyond the road. Safety is a central pillar of the programme, which combines education, equipment, technology, and well-being initiatives to ensure safer journeys for delivery partners.
“Our sustained initiatives over the past two years have pushed a significant overall reduction in accident rates. This success is a testament to our long-term commitment to creating a safer environment for all our delivery partners on the road,” said Anson Chin, Senior Director of Logistics at foodpanda.
Expanding Safety Efforts Across Asia
foodpandahas implemented multi-layered, locally tailored initiatives to promote safe riding across its 10 markets. Key efforts include:
· Training and education: Safety workshops and traffic rule refreshers in Bangladesh, Cambodia, and Pakistan; safety syllabus and nationwide talks in Malaysia; and Rider Safety Month in Singapore which increased delivery partner satisfaction from 46.4% to 51.7%.
· Protective gear: Safety kits and reflective decals in Singapore, Pakistan, and Taiwan, supporting a 99.99% delivery safety rate in Taiwan.
· Insurance coverage: Free and 24-hour accident insurance for delivery partners in Cambodia, Pakistan, and Laos.
· Collaborations: Joint safety initiatives with government agencies and traffic authorities in Cambodia, Hong Kong, Pakistan, and Singapore.
Building a Lasting Culture of Safety
“Safety is not just a checklist — it’s a culture of care that starts before a ride begins and continues after it ends,” Anson added. “Through panda hearts, we’re strengthening that culture across every part of a delivery partner’s journey.”
Across APAC, delivery partners said the safety refresher sessions led by traffic police and transport authorities helped them clarify road-safety questions and ride with confidence. In Taiwan, delivery partners reported feeling safer after defensive-riding and wet-weather training as well as in-app reminders, contributing to a 99.99% delivery safety rate, while the majority of delivery riders rated the new co-branded helmets positively.
In the coming months, foodpanda will continue to drum up the importance of traffic safety through:
- Localised safety campaigns across urban and suburban areas
- New in-app fatigue management alerts
- Broader partnerships with governments and NGOs to promote road safety education
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