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Marketing In Asia > Blog > Business > News > Fernleaf Joins Forces with the Ministry of Communications as Gold Sponsor for Malaysia’s National Day 2024
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Fernleaf Joins Forces with the Ministry of Communications as Gold Sponsor for Malaysia’s National Day 2024

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Last updated: 2024/08/23 at 1:14 PM
Gaurav Mishra
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Fernleaf Joins Forces with the Ministry of Communications as Gold Sponsor for Malaysia's National Day 2024
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Petaling Jaya – In a resounding demonstration of national pride, Fernleaf, Malaysia’s No.1 family milk powder brand*, has partnered with the Ministry of Communications as an official Gold Sponsor for this year’s National Day and Malaysia Day (HKHM) celebrations. The events, set to attract over 100,000 Malaysians, will also mark the debut of Fernleaf’s latest innovation – the Family Chocolate Milk Powder. This new product promises to be a delightful addition to the brand’s renowned lineup of dairy products, all crafted from the finest New Zealand milk.

A New Chapter in Nutrition and Taste

As part of the National Day festivities, Malaysians will have the exclusive opportunity to taste Fernleaf’s all-new Family Chocolate Milk Powder. This product not only delights with its rich, milky chocolate flavor but also underscores Fernleaf’s ongoing mission to nourish Malaysian families with high-quality, nutritious dairy options. Packed with 5x DHA, 11 essential vitamins and minerals, and high levels of calcium, protein, iron, zinc, and vitamins A, D, B2, and B12, this new offering is designed to support a balanced diet for families.

“With a strong presence of more than 40 years, Fernleaf has been providing the goodness of high-quality New Zealand dairy to millions of Malaysian households, making it one of the nation’s most well-loved dairy brands,” said Lim Siew Poh, Marketing Director of Fonterra Brands Malaysia and Singapore. “We are excited to introduce our new Fernleaf Family Chocolate Milk Powder – a product that combines delicious taste with good nutrition. There is no better time to celebrate this with our fellow Malaysians who have supported us throughout the years than today.”

Also Read: How Payments Innovation and Data Can Drive Effective Merdeka and Malaysia Day Campaigns

Supporting the National Spirit

The partnership with the Ministry of Communications is a testament to Fernleaf’s unwavering commitment to nurturing Malaysian families. YB Fahmi Fadzil, Minister of Communications and the 2024 HKHM Main Committee Chairman, expressed his enthusiasm for the collaboration, noting that “This year, we have received RM4.09 million in contributions from 29 strategic partners for the HKHM celebration. These funds, comprising both cash and in-kind sponsorships, will be channelled to the National Day Trust Account to support the preparations for HKHM and will be distributed to the public attending the National Day celebration at Putrajaya Square on 31st August and Malaysia Day celebration at Sabah.”

Fernleaf’s involvement in the 2024 HKHM celebration not only highlights its long-standing tradition of providing high-quality New Zealand dairy but also underscores its commitment to celebrating the national spirit with Malaysians. This event serves as a dual celebration – honoring the nation’s heritage and continuing Fernleaf’s mission of nourishing Malaysian families for generations to come.

About Fonterra Brands Malaysia

Fonterra Brands Malaysia has been a trusted name in dairy nutrition since it began operations in 1975 in Shah Alam, Selangor. Today, with two manufacturing plants and a dedicated team of 600 employees, Fonterra brings the best in Halal-certified dairy products to Malaysians. The company adheres to the highest Halal standards as certified by the Department of Islamic Development Malaysia (JAKIM) and other recognized authorities. Fonterra’s commitment to quality is further demonstrated by its adherence to international and local industry standards, having achieved the FSSC22000, Veterinary Health Mark, and GMP certificates. Fonterra Brands Malaysia is renowned for its leading brands, including Anlene, Anmum Materna, Anmum Lacta, Anmum Essential, Fernleaf, CalciYum, Anchor, Chesdale, Perfect Italiano, Mainland, and its foodservices division, Anchor Food Professionals.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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    Gaurav Mishra August 23, 2024 August 23, 2024
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    By Gaurav Mishra
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    Helping businesses rank higher, and experience in building brand visibility and authority with customized SEO solutions. A passionate observer of business dynamics and technological advancements. Lastly, I have interest in Geo-politics offers a sobering look at the intertwining of global events and economic trends.
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