In a groundbreaking fusion of fashion and philanthropy, LehLah, a visionary in the fashion-tech landscape, proudly announces its latest initiative featuring Bollywood star and style maven, Athiya Shetty. This collaboration marks a significant step in making high fashion accessible while supporting charitable causes. Dubbed ‘Your Closet,’ the campaign offers enthusiasts a rare glimpse into Athiya’s celebrated fashion sensibilities, directly through the LehLah app.
A Unique Fashion Journey
‘Your Closet’ stands as a testament to the evolving partnership between Athiya Shetty and LehLah, enriching the fashion community with curated personal pieces from the actress’s wardrobe. This initiative invites fashion aficionados to infuse their wardrobes with Athiya’s signature style, a move that is as empowering as it is stylish. For the first time, fans and followers will have the opportunity to purchase items from Athiya’s own collection, each piece narrating its story of glamour and elegance.
Fashion for a Cause
The heart of this collaboration beats for a cause greater than fashion alone. Proceeds from ‘Your Closet’ will benefit the Vipla Foundation, an organization dedicated to uplifting women and children. This conscious effort to blend style with social responsibility highlights the campaign’s dual purpose: to inspire through fashion and to impact lives positively.
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Voices of Inspiration
Reflecting on the collaboration, Athiya Shetty shared her enthusiasm for allowing her personal fashion journey to inspire others. She emphasized fashion’s transformative power, expressing hope that her collection will encourage confidence and individuality among LehLah’s users. Ashna Ruia, the mind behind LehLah, mirrored this sentiment, lauding Athiya’s style and her passion for making a difference. Together, they envision a community where fashion serves as a vehicle for self-expression and social change.
A Pioneering Platform
LehLah continues to redefine the fashion-tech space, offering exclusive access to celebrity wardrobes and personalized fashion experiences. By bridging the gap between high fashion and its aficionados, LehLah not only democratizes style but also fortifies its commitment to making a difference in the world, one garment at a time. Here is the link to the video: Instagram: https://www.instagram.com/reel/C4VdYvEMkrZ/
About LehLah
LehLah is a consumer-focused fashion tech app launched in November 2022 by Ashna Ruia. It is a first-of-its-kind app that is revolutionizing shopping and the discovery of new trends for fashion enthusiasts. The app’s technology is tailored to help creators post their curated looks and tag every product with shoppable links to LehLah’s partner brands. This feature enables consumers to shop tagged products from the creator’s content directly with a single click. This spares them the hassle of manually asking and searching for links to shop from across multiple accounts and platforms, making the shopping experience effortless. Moreover, LehLah helps creators to monetize their content and earn a commission on each sale generated through their posts.
LehLah has partnered with leading fashion brands and marketplaces such as Myntra, Meesho, Shoppers Stop, Sugar Cosmetics, Westside, and Limese amongst many others. This fashion tech platform marks the beginning of a new shopping era by bringing its consumers, creators, and top-tier fashion brands together to disrupt the social commerce space and reshape the fashion landscape.
