By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    5 months ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    5 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    5 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    5 months ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    5 months ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    5 months ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    5 months ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    1 year ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    1 year ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    1 year ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    10 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    11 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    11 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    12 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Asean countries
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    5 months ago
    Carine Chin
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    5 months ago
    April Tayson, Regional VP INSEAU at Adjust
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    5 months ago
    Latest News
    Exclusive Interview : Marketing In Asia with April Tayson
    2 weeks ago
    Exclusive Interview: Adeline Lim, CMO & Head of Commercial Excellence at Menarini Asia-Pacific, Shares Insights with Marketing in Asia
    4 weeks ago
    Exclusive Interview: Twilio’s Sam Richardson Talks Brand Communications with Marketing in Asia
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    5 months ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    10 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    12 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    12 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    7 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    7 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    7 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    10 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Exclusive Interview: Kartik Krishnamurthy, VP Asia at DocuSign, Shares Insights with Marketing in Asia
Share
Sign In
Notification Show More
Latest News
BeyondFest
BeyondFest 2025: Kuala Lumpur’s “anti-conference” for AI-era branding lands on 1 November
Press Release
NTT Data
NTT DATA and Fortanix Announce Global Partnership to Strengthen Security in the AI and Post-Quantum Era
Press Release
Zoom
Zoom Phone hits 10 million seats, transforming how businesses connect in the AI era
Press Release
SILIQA
Discover the Secret to Your Best You Through Silica-Rich Hydration with Spritzer Natural Mineral Water
Press Release
GUILLAMORE
Amperity, Criteo, and MixIn by Endeavour Group Partner to Unlock Innovative Closed Loop Attribution Solution for Retail Media
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Press Release > Exclusive Interview: Kartik Krishnamurthy, VP Asia at DocuSign, Shares Insights with Marketing in Asia
Press Release

Exclusive Interview: Kartik Krishnamurthy, VP Asia at DocuSign, Shares Insights with Marketing in Asia

profile
Last updated: 2025/10/22 at 3:15 PM
MIA Editor
Share
8 Min Read
Kartik Krishnamurthy
SHARE
  1. The latest report with Deloitte points to a significant maturity gap in agreement management across APAC. Why do you think businesses in the region are lagging in modernising these workflows?  

The lag can be attributed to the fact that agreement management is still often viewed through a narrow operational lens, and seen more as a back-office function, rather than as a strategic enabler. That legacy mindset is one of the key barriers. As a consequence, our previous study on the Agreement Trap revealed that inefficient agreement processes are costing businesses in Asia Pacific approximately US$600 billion annually. Addressing this requires both a mindset shift and a modernisation of systems. 

What has been encouraging to see, though, is that this perception is shifting. Our latest Optimising Agreement Management study has shown that over 75% of organisations now assign C-level ownership to agreement workflows, signalling that agreement management is moving into boardroom conversations. This reflects a growing realisation amongst business leaders that the legacy manual workflows will only hinder business revenues and even customer experiences.   

While this realisation is a positive step forward, the implementation of modern agreement systems remains uneven across the region. For instance, while Singapore ranks highly in digital trust, with 89% of business leaders expressing confidence in the integrity and governance of their agreement systems, the country still lags behind markets like Japan and ANZ by more than 25 percentage points in contract creation maturity. This points to a pool of untapped potential, particularly across early-stage processes such as contract automation and AI integration. To close this maturity gap, businesses must rethink how they approach agreements, and to recognise it as a strategic tool for long-term growth.  

  1. The data shows that only 16% of businesses have fully automated contract creation. What kind of operational risks or missed opportunities does this pose for fast-moving organisations in Asia?  

In today’s digital-first, fast-moving market, every manual step in the agreement process results in slower response times, inconsistent terms, higher compliance risk, and ultimately, delayed revenue recognition. The fact that only 16% of businesses in Asia Pacific have fully automated contract creation underscores a significant structural gap that many organisations have yet to address. 

For sales teams, this often means longer deal cycles and increased risk of deal abandonment. Our study has shown that organisations with mature agreement systems report up to 31% lower deal abandonment rates. Similarly, procurement teams that lack a smart agreement management system also suffer delays in vendor onboarding and responsiveness. In contrast, organisations with more advanced capabilities are saving 21% of time on complex supply agreements, enabling them to operate with greater agility, navigate supply chain volatility more effectively, and reduce operational drag. 

  1. CX leaders who have modernised their agreement workflows report significantly better outcomes, can you share how this directly translates into improved customer experience and business impact?  

Organisations that modernise their agreement workflows are gaining tangible, competitive edge not just operationally, but in how they engage, retain, and serve their customers. Agreements sit at the heart of nearly every customer interaction. Whether it’s onboarding a new client, finalising a sales contract, or resolving a service issue. When these processes are manual or fragmented, they create friction that customers feel — longer wait times, inconsistent terms, or delays in issue resolution.  

CX leaders who have invested in intelligent agreement management are 54% more likely to outperform on customer support and issue resolution goals, and 2x more likely to exceed their customer value objectives. That means they’re not just faster, but more consistent, responsive, and are able to build stronger trust across the customer lifecycle journey. 

This improvement in CX also delivers real business impact. Faster, more seamless digital interactions can contribute to higher satisfaction and loyalty, particularly in a region like Asia Pacific, where digital expectations are rising rapidly. 

Ultimately, modernising agreement workflows allows businesses to deliver a more reliable and seamless customer experience. Smarter agreement management is not just about digitising documents, it’s about creating interactions that strengthen customer relationships and drive more efficient business performance.  

  1. While CX is a driver for agreement modernisation, what other business functions are seeing measurable impact from improved agreement workflows?  

Beyond CX, several functions are seeing measurable benefits from improved agreement workflows, such as Human Resources and Sales teams. Agreement processes have now evolved into a strategic tool for business efficiency and impact.  

Human Resources stands out as a prime example, where the function is evolving rapidly, improving employee engagement and experience as well as improving the productivity and efficiency of HR service delivery teams. The Optimising Agreement Management Report found that  70% of HR leaders report measurable improvements across the employee lifecycle after modernising their agreement process. Advanced agreement management systems are also reshaping the hiring and onboarding experience, making it noticeably smoother for everyone involved.  

Sales teams are also realising significant value through advanced agreement management. These tools help optimise contracts, enhance forecasting, and increase overall productivity. More than 70% of sales leaders credit modern agreement workflows for better performance in these areas. By automating and streamlining contract creation, sales teams can free up time to focus on real-time collaboration and closing deals, rather than being slowed down by manual processes. 

  1. With automation, AI and digital transformation now boardroom priorities, how do you see agreement management evolving in the next few years?  

Modernising agreement workflows delivers significant business and customer experience impact by transforming what was once a manual, fragmented process into an intelligent, integrated system. AI advancements in this space are particularly promising, enabling more sophisticated contract creation and allowing custom workflows for different functional needs. 

The use of AI could also improve language barriers, as providers face technical difficulties to programme in different languages. This is evident in regional variations in the perceived value of agreement management solutions. While Japan and ANZ show similar maturity, 55% of ANZ leaders say these capabilities have positioned them for success, 25% more than Japan and nearly double Singapore. However, solutions across APAC are rapidly advancing, and AI is expected to further unlock value throughout the lifecycle. 

Ultimately, organisations know it will take time to realise the full benefits of automation and AI, as new systems must first pass strict security checks. However, expectations remain high. The ability to streamline agreements, surface actionable insights, and support global collaboration translates directly into faster deal cycles, improved compliance, and a more seamless experience for customers. 

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

You Might Also Like

BeyondFest 2025: Kuala Lumpur’s “anti-conference” for AI-era branding lands on 1 November

NTT DATA and Fortanix Announce Global Partnership to Strengthen Security in the AI and Post-Quantum Era

Zoom Phone hits 10 million seats, transforming how businesses connect in the AI era

Discover the Secret to Your Best You Through Silica-Rich Hydration with Spritzer Natural Mineral Water

Amperity, Criteo, and MixIn by Endeavour Group Partner to Unlock Innovative Closed Loop Attribution Solution for Retail Media

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: insight, Interview, strategy

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    MIA Editor October 22, 2025 October 22, 2025
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    Previous Article NTT Data NTT DATA and Fortanix Announce Global Partnership to Strengthen Security in the AI and Post-Quantum Era
    Next Article BeyondFest BeyondFest 2025: Kuala Lumpur’s “anti-conference” for AI-era branding lands on 1 November
    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    BeyondFest
    BeyondFest 2025: Kuala Lumpur’s “anti-conference” for AI-era branding lands on 1 November
    Press Release 2 hours ago
    NTT Data
    NTT DATA and Fortanix Announce Global Partnership to Strengthen Security in the AI and Post-Quantum Era
    Press Release 2 hours ago
    Zoom
    Zoom Phone hits 10 million seats, transforming how businesses connect in the AI era
    Press Release 2 hours ago
    SILIQA
    Discover the Secret to Your Best You Through Silica-Rich Hydration with Spritzer Natural Mineral Water
    Press Release 2 hours ago

    PropertyGuru

    property guru

    You Might also Like

    BeyondFest
    Press Release

    BeyondFest 2025: Kuala Lumpur’s “anti-conference” for AI-era branding lands on 1 November

    2 hours ago
    NTT Data
    Press Release

    NTT DATA and Fortanix Announce Global Partnership to Strengthen Security in the AI and Post-Quantum Era

    2 hours ago
    Zoom
    Press Release

    Zoom Phone hits 10 million seats, transforming how businesses connect in the AI era

    2 hours ago
    SILIQA
    Press Release

    Discover the Secret to Your Best You Through Silica-Rich Hydration with Spritzer Natural Mineral Water

    2 hours ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy