Shanghai – EternityX, a leading AI-powered marketing platform and expert in engaging Chinese audiences worldwide, is strengthening its global expansion strategy with a continued focus on helping brands navigate and connect with Chinese consumers across APAC, MENA, and Europe.
In an increasingly interconnected world, where cross-border trade and digital engagement continue to evolve, EternityX is reinforcing its role as a bridge between East and West – helping brands build relevance and achieve sustainable growth in key markets.
With China’s economy playing a pivotal role in global commerce, businesses are recognising the need for China-readiness – ensuring they have the right strategies, insights, and digital capabilities to effectively engage Chinese consumers at home and abroad.
Trade relationships such as RCEP (Regional Comprehensive Economic Partnership), the Belt and Road Initiative (BRI), and ongoing EU-China economic dialogues reinforce the importance of strong cross-border collaborations in sectors including luxury, hospitality, finance, and digital commerce.
Empowering Brands with China-Readiness
Charlene Ree, CEO of EternityX, shared, “Engaging Chinese audiences in today’s evolving global economy requires more than market access; it demands a data-driven strategy that aligns with shifting trade dynamics and digital ecosystems. Businesses must navigate regulatory frameworks, consumer behaviour shifts, and media landscapes with precision EternityX provides the cultural intelligence and infrastructure that enable companies to scale effectively – whether supporting Chinese brands expanding globally or helping international businesses establish a strong foothold in China. Our focus is on delivering measurable outcomes that drive long-term market positioning and sustainable growth.”
This aligns with Charlene Ree’s vision of long-term brand growth: leveraging behavioral AI and emerging market foresight to decode the growth cycle of “finding the right audience – delivering the right message – choosing the right channel,” transforming it into sustainable brand trust equity. We use data to help brands build connections, not just conversions. In the battle for traffic, we construct a core moat based on “understanding people, not merely reaching them.
Leadership Driving Strategic Growth Across APAC, MENA, and Europe
With a strong presence in China, Hong Kong, Singapore, Thailand, Australia, and the MENA region, EternityX helps brands refine audience segmentation, optimise media investments, and scale their marketing efforts with AI-powered solutions. EternityX’s global expansion is guided by a leadership team with deep expertise in Chinese media, digital transformation, and cross-border marketing. With the recent appointments of Deric Wong (Chief Business Officer, Global), Jean Kniss Loh (Chief Marketing Officer, Global), and Max Lee (Global Partner, China Media Integration), the company is reinforcing its ability to drive strategic growth and innovation across APAC, MENA, and Europe.
Deric Wong, Chief Business Officer, Global, EternityX, “China’s expanding role in global trade, shaped by initiatives like the Belt and Road Initiative (BRI) and RCEP, is redefining market dynamics and accelerating economic integration. For businesses, success in this evolving landscape requires more than market entry – it demands a sophisticated understanding of consumer behaviour shifts, digital ecosystems, and regulatory environments that influence Chinese audiences both domestically and internationally”,
“Global trade is shifting, and China’s expanding economic influence is reshaping market opportunities. Businesses must integrate digital capabilities with strategic insights to stay competitive, navigating evolving consumer behaviours, regulatory landscapes, and cross-border commerce. By bridging these elements, we empower brands to make informed decisions, strengthen their market position, and drive sustainable growth across China’s key global trade corridors,” he added.
We empower brands to strike the perfect balance between localization and globalization – whether ‘going global’ or ‘entering China.’ By combining AI technology with on-the-ground team insights, we develop strategies that are both market-sensitive and scalable. This isn’t one-way storytelling – it’s two-way dialogue. For international brands: We decode China’s complex consumer landscape. For Chinese brands: We amplify their global voice and reach. Our approach ensures brands don’t just enter markets – they connect with them.
An accomplished C-level leader in China’s marketing and advertising landscape, Deric brings extensive experience in market transformation, digital innovation, and cross-border strategies. Prior to joining EternityX, he led dentsu China as Group CEO, overseeing a team of 3,000 professionals across five offices, and shaping media, creative, and customer experience strategies for leading global brands. His career spans over 14 years with Omnicom Media Group, where he played a pivotal role in advancing digital marketing and consumer engagement strategies in Greater China.
Under his leadership, EternityX is accelerating AI-driven marketing, data-led audience strategies, and cross-border digital engagement, ensuring brands can successfully navigate China’s complex media ecosystem and scale internationally with confidence.
Commitment to Trade, Technology, and Market Innovation
EternityX remains committed to supporting global businesses, Chinese enterprises, and industry leaders in navigating cross-border digital commerce and consumer engagement to successfully adapt to the evolving digital economy and maximise opportunities globally.
Charlene Ree, CEO of EternityX, added, “We are committed to advancing China’s role in the global economy by enabling brands to engage with Chinese audiences in a way that is both culturally relevant and commercially effective. As international trade and digital ecosystems evolve, we support businesses in building long-term, sustainable growth while strengthening connections between China and the world.”
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