By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    1 month ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    1 month ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    1 month ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    3 weeks ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 weeks ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    3 weeks ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    4 weeks ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    8 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    9 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    9 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    6 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    6 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    7 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    8 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    1 month ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    1 month ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    1 month ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    3 weeks ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 weeks ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    3 weeks ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    4 weeks ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    6 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    8 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    8 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    3 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    3 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    3 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    6 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Enhancing Malaysia’s Cybersecurity: Insights from Karthick ChandraSekar on Passwordless Authentication
Share
Sign In
Notification Show More
Latest News
CleverTap
CleverTap Launches ‘Promos’ – The Industry-First All-In-One Rewards Management Platform
Press Release
Cherry So
HKTDC Maintains 3% Export Growth Forecast
Press Release
adyen
Puma and Adyen Showcase the Speed and Flexibility of Unified Commerce
Press Release
Amazon
Amazon Singapore’s Prime Day Returns in July with First-Ever Week-Long Event from 8 to 14 July
Press Release
HOY
The Trade Desk and HOY Expand Strategic Partnership to Advance Programmatic CTV Advertising in Hong Kong
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > Interviews > Enhancing Malaysia’s Cybersecurity: Insights from Karthick ChandraSekar on Passwordless Authentication
Interviews

Enhancing Malaysia’s Cybersecurity: Insights from Karthick ChandraSekar on Passwordless Authentication

profile
Last updated: 2025/01/20 at 5:58 PM
Komaldeep Kaur
Share
7 Min Read
ChandraSekar
SHARE

In an exclusive interview with Karthick ChandraSekar, Associate Director at ManageEngine, we discussed how passwordless authentication is revolutionizing cybersecurity in Malaysia. He highlighted how this approach, using biometrics and multi-factor authentication, enhances security by eliminating password vulnerabilities. Karthick emphasized its role in helping businesses strengthen their defenses, comply with regulations, and improve user experience in an increasingly digital landscape.

1. What are the main security issues associated with traditional passwords?

As cyberthreats become more sophisticated, traditional password-based authentication techniques fail to secure sensitive data and guarantee safe system access. Traditional passwords are susceptible to phishing assaults, brute-force attacks, and social engineering. Because users frequently reuse or select weak passwords, attackers often utilize password spraying and credential stuffing to easily gain access to accounts.

Passwordless authentication improves both security and the user experience by enabling users to access systems without needing to input a password or answer security questions. It relies on alternative methods such as biometrics, hardware tokens, or single-use codes sent via email or SMS.

Organisations worldwide continue to emphasise cybersecurity in the quickly changing digital landscape. In Q4 2023, 1,536 incidents were reported to the Cyber999 Incident Response Centre. In contrast, 1,555 events were reported in Q1 2024, representing a 1% rise in incidents over Q4 2023.

According to ManageEngine’s latest global survey on identity security, malicious insiders, ransomware attacks, and social engineering attacks are considered the top three threats to IT resources and identities today.

The survey also indicated that 79% of Malaysian respondents believe they need to adopt more identity security tools to deal with potential identity security threats. Over one in three believe that their organisation has currently only partially implemented the tools essential to protect their privileged identities and resources across all essential functions within their organisation. With the rise of AI-powered cyberattacks by cyber criminals, 60% of respondents strongly believe that AI advancements will help them strengthen their enterprise’s identity security strategy.

2. How does passwordless authentication enhance security compared to traditional password methods?

Passwordless authentication eliminates the need for passwords and lowers the dangers associated with repeated or insecure credentials. Utilising technology like hardware tokens, biometrics, and multi-factor authentication makes it more difficult for hackers to access accounts via conventional techniques. Passwordless authentication delivers three key benefits:

1. Passwordless authentication enhances overall security. The hazards connected with weak or stolen passwords are removed with passwordless authentication. It considerably lowers the possibility of unwanted access by utilising unique identifiers like biometrics or hardware tokens.

2. Users don’t have to reset their passwords frequently or remember complicated passwords, and this improves their overall user experience. The smooth and effective login process that passwordless authentication provides raises user satisfaction levels overall.

3. For IT teams, password management can be an expensive and time-consuming task. By eliminating the need for password resets and assistance, passwordless authentication lowers administrative expenses and frees up resources for other crucial duties. According to the same ManageEngine survey, in Malaysia, 40% claim lack of budget is the primary reason for their IT stack still not being ready for the future.

3. How does passwordless authentication mitigate common cyberthreats such as phishing and credential theft?

Passwordless systems are intrinsically resistant to phishing and credential theft since they do not require a password. It is impossible for hackers to fool people into disclosing a password that does not exist. Furthermore, it is more difficult to fake modern identification techniques like biometric verification. Admins no longer have to worry about workers in their companies using passwords that have already been compromised, which might have resulted in a successful credential-stuffing attack.

Passwordless authentication offers several key benefits for organizations that adopt this practice, enhancing both security and the user experience. It reduces the attack surface and lowers the chances of phishing, brute force, and credential stuffing attacks. It also enhances the user experience by simplifying the login process and offering faster authentication.

4. How does passwordless authentication enhance user experience?

Passwordless authentication simplifies the login process, reducing friction for users and eliminating the burden of remembering and entering passwords each time they want to access protected IT resources. The best examples of passwordless authentication that enhance the user experience are biometric authentication, such as fingerprint scanning or facial recognition, mobile authentication, or OTP authentication. These methods are fast, secure, and convenient, allowing users to log in without remembering or typing passwords. They seamlessly integrate into devices like smartphones and laptops, providing a friction-less experience while maintaining a high level of security.

5. What are the opportunities and challenges organisations might face when adopting passwordless authentication?

Adopting passwordless authentication enables enhanced security and a more seamless user experience. Passwordless authentication is becoming more and more popular in a variety of areas, including retail, healthcare, and finance, as organisations realise its advantages. This will lead to the broad use of these technologies.

It can be difficult to integrate passwordless authentication with older programs and systems. It’s vital to verify that the solutions your organisation uses can be smoothly integrated and are compatible. When using passwordless authentication, biometric data and other personal identifiers present privacy risks. To address these issues, put in place strong data protection procedures and adhere to pertinent privacy rules. While passwordless authentication increases security, it is crucial to strike a balance between security and usability. Select techniques that provide robust security while maintaining an optimal user experience.

You Might Also Like

Cohesity and 11:11 Systems Launch Clean Room Recovery Service to Bolster Cyber Resilience

Adobe Firefly Revolutionizes Creative Ideation with New Mobile App, Multimedia Moodboarding and Expanded AI Models

ICAEW: Malaysia’s growth to slow amid global headwinds; monetary easing to support domestic demand

East Ventures launches its annual Sustainability Report 2025

Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: Cybersecurity, data, insight

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Komaldeep Kaur January 20, 2025 January 20, 2025
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By Komaldeep Kaur
    Follow:
    Building MarketingInAsia.com - Asia's leading media & marketing-tech platform for brands & content creators. Building MarketingInAsia.com represents the creation of a groundbreaking platform revolutionizing the marketing landscape in Asia. As the region's leading media and marketing-technology platform, it unites brands and content creators, providing the tools, insights, and strategies they need in today's digital age. Harnessing technology's transformative potential, MarketingInAsia.com disrupts traditional marketing norms, democratizing opportunities, and driving growth. It also offers a unique gateway for brands entering the Asian market, presenting real-time, localized insights. Simultaneously, it empowers content creators by connecting them with brands, facilitating innovative collaborations. MarketingInAsia.com embodies the future of marketing, constantly pushing boundaries, and shaping industry standards.
    Previous Article The MET Corporate Towers THE MET CORPORATE TOWERS REDEFINE CORPORATE SPACES WITHINNOVATIVE 3RD SPACE CONCEPT
    Next Article Glenn Gore, CEO, Affinidi Glenn Gore, CEO, Affinidi: Revolutionizing Cybersecurity with Decentralized Identity Solutions
    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    CleverTap
    CleverTap Launches ‘Promos’ – The Industry-First All-In-One Rewards Management Platform
    Press Release 1 day ago
    Cherry So
    HKTDC Maintains 3% Export Growth Forecast
    Press Release 1 day ago
    adyen
    Puma and Adyen Showcase the Speed and Flexibility of Unified Commerce
    Press Release 2 days ago
    Amazon
    Amazon Singapore’s Prime Day Returns in July with First-Ever Week-Long Event from 8 to 14 July
    Press Release 2 days ago

    PropertyGuru

    property guru

    You Might also Like

    Cohesity Logo
    Press Release

    Cohesity and 11:11 Systems Launch Clean Room Recovery Service to Bolster Cyber Resilience

    2 days ago
    Adobe
    Press Release

    Adobe Firefly Revolutionizes Creative Ideation with New Mobile App, Multimedia Moodboarding and Expanded AI Models

    3 days ago
    ICAEW
    Press Release

    ICAEW: Malaysia’s growth to slow amid global headwinds; monetary easing to support domestic demand

    3 days ago
    EN-East Ventures
    Press Release

    East Ventures launches its annual Sustainability Report 2025

    3 days ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy