In an exclusive interview with Sanghee Lee, General Manager, APAC of Sendbird, we delve into the groundbreaking launch of Sendbird’s AI chatbot tailored for SMBs. This innovative platform is not just another addition to the AI landscape; it’s a game-changer for small and medium-sized businesses striving for excellence in customer engagement and operational efficiency. With its unique no-code approach and flexibility in LLM selection, Sendbird is redefining the way businesses adopt AI technologies.
Can you introduce us to Sendbird’s latest AI chatbot launch aimed at SMBs? How does it differentiate from other AI solutions in the market?
Sendbird sets itself apart with its focus on a no-code approach, allowing SMBs to effortlessly create and integrate AI chatbots into their platforms in just five minutes. Unlike other AI solutions that confine to a single LLM, Sendbird offers flexibility by enabling customers to choose from leading LLMs like GPT4, Claude 3, and Llama 2. This customer-centric approach simplifies the AI chatbot creation process, removing the barrier of technical expertise and enabling easy branding of AI chatbots.
What do you see as the primary growth drivers for communications API platforms in the APAC region, and how is Sendbird positioning itself to capitalize on these trends?
The increasing reliance on messaging services and the desire to internalize customer experiences for own mobile applications fuel the demand for communications API platforms. As the digital shift accelerates, especially in sectors like fintech, the need for solutions that encapsulate customer communications and AI dialogues within apps becomes critical. Sendbird responds to these trends by offering robust solutions that support customer interaction and AI conversations, catering to the evolving needs for advanced technology solutions addressing internal development capabilities and budgetary constraints.
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Could you elaborate on how Sendbird’s integration of AI-driven chatbots is transforming client-facing industries? Any specific success stories or case studies you can share?
Sendbird’s AI-driven chatbots are revolutionizing industries by enabling seamless event registrations [gther], simplifying recruitment processes [Upwage], and democratizing athletic recruiting [AllAthlete]. These success stories exemplify the transformative potential of integrating AI chatbots, showcasing significant improvements in efficiency and user engagement.
Why is the no-code aspect of Sendbird’s AI chatbot a game changer for SMBs, especially in enhancing customer experience?
The no-code feature of Sendbird’s AI chatbot simplifies the deployment process for SMBs, eliminating the need for technical expertise or additional developer resources. This accessible approach allows businesses to customize and deploy AI chatbots swiftly, enhancing customer support and sales processes, and fostering greater customer satisfaction and loyalty.
Considering the challenges SMBs face in adopting AI technologies, such as cost and technical resources, how does Sendbird’s solution specifically address these hurdles?
Sendbird’s AI chatbot removes resource, time and budget constraints faced by smaller organizations because we have built an incredibly easy way for anyone to build an AI chatbot in minutes through a guided, 5 step process in our dashboard. Because Sendbird provides the code to copy and paste into a web builder, small business owners do not need a developer to deploy and get started in less than a day at just $99 per month. Beyond the ease and speed of deployment, small business owners no longer need a live person to provide support on their website. Sendbird’s AI chatbot leverages the superpower of generative AI to automatically and immediately respond to 70% of basic customer inquiries. This type of immediate customer assistance has also increased conversion rates on their websites. Our customer gther, a B2B event management platform, reports that Sendbird’s AI chatbot drives 40% increase in event registration conversions compared to event registration pages without an AI chatbot.
Following the recent 2024 Budget Statement and the additional $1 billion investment in AI, how does Sendbird view its role in contributing to the national agenda for AI development?
Indonesia’s $1 billion AI investment shows a strong national commitment to the various fields. Sendbird, with its AI-powered chatbot platform, can directly contribute to this by empowering businesses to build helpful AI applications.
Our chatbots can improve customer service, generate leads, and drive sales across industries. For example, in healthcare, chatbots can answer patients’ basic questions, schedule appointments, and even provide triage support.
Sendbird’s user-friendly and customizable platform makes AI development accessible to a broad range of Indonesian businesses, fostering innovation and a robust AI ecosystem. Additionally, our commitment to ethical AI development aligns with Indonesia’s focus on responsible AI use.
What is Sendbird’s vision for 2024, and can you give us a sneak peek into the upcoming roadmap developments?
In 2024, Sendbird is transitioning towards becoming a leading AI communication platform company, marking a significant shift from its chat API beginnings. This move not only captures the momentum of the AI wave but also signifies the importance of where and how to engage with it. The AI chatbot service represents Sendbird’s initial step in navigating this current, recognizing the evolving landscape where human interaction is diminishing in favor of AI-driven communications, such as in trading and messaging. As AI continues to replace traditional forms of communication, Sendbird has identified a new market in AI-powered communication, envisioning a future where AI reaches out personally on a massive scale.
Finally, what advice would you give to SMBs that are looking to integrate AI into their operations but may be hesitant due to perceived complexities or costs?
For SMBs looking to integrate AI without coding knowledge or extensive resources, leveraging advancements in LLMs and generative AI has made chatbots more intuitive and context-aware, surpassing traditional rule-based models. The challenge lies in implementation complexity and understanding how to utilize these services effectively. Solutions like no-code options and scalable pricing models are designed for ease of use, ensuring businesses can deploy AI chatbots with existing infrastructure, including secure and robust platforms like Sendbird’s, without needing to navigate external websites. It’s also crucial to select AI solutions that can operate in your local language, offering personalized customer service.
As we wrapped up our conversation with Sanghee Lee, it was clear that Sendbird’s vision for 2024 and beyond is not just about leading in the AI communication platform domain but also about empowering SMBs to harness the power of AI without the traditional barriers. Sendbird’s AI chatbot launch is a testament to the company’s commitment to innovation, customer-centricity, and driving tangible business outcomes. SMBs looking to navigate the complexities of AI integration now have a blueprint for success, thanks to Sendbird’s forward-thinking approach and robust platform. This is more than just an evolution in AI technology; it’s a revolution in how businesses communicate and operate.
