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Employer Branding: How HR Software Can Help?

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Employer Branding: How HR Software Can Help?


Employer branding is the process of creating a positive perception about your company in the minds of current and potential employees. It’s all about how you want to be viewed, and how you want your employees to feel about their work experience at your company. Creating a positive candidate experience during the recruitment process is one way to help build your employer brand.

A company’s employer brand and candidate experience are interdependent. A good employer brand attracts the best talents and good candidate experience during recruitment contributes to improving the employer brand. 

A company’s employer brand is an important part of the recruitment process. It gives candidates an idea about what their experience would be like if they get hired by your organization, and it helps you attract top talent. If you want to improve your employer brand, then consider using HR software that can help with branding. Here are some ways how:

Fast Recruitment

How can AI-powered recruitment software help you find the right candidate in the shortest time?

  • Very likely, you are looking for a specific skill set and experience level. With automated tools and pre-defined “job profiles”, you can narrow down your search to only those candidates who meet these criteria.
  • HR software also helps with screening applicants more efficiently. It allows recruiters to filter out inappropriate applications with just one click (e.g., if the applicant does not meet basic requirements or comes from another country). This saves time on repetitive work, improves efficiency, and enables recruiters to focus on qualified candidates instead of wasting it on irrelevant ones. How can HR software help you engage with candidates more effectively? * You want to make sure that all employees are properly informed about vacancies at your company and how they can apply for them – even if they aren’t directly involved in the recruitment process themselves! With an employee portal powered by HR Software, this becomes possible; all relevant information will be available 24/7 at any given moment without compromising user experience thanks to intuitive interface design.”

AI assessments and robotic video interview

AI assessments and robotic video interview tools are two of the most exciting HR tech trends.

AI assessments are used to assess candidate skills, but also to pre-screen candidates before a human interviewer ever even meets them in person. The pre-screening can be particularly valuable when you have a large number of applicants for each role that you need to fill.

While an AI assessment may not replace an in-person interview (yet), it can help ensure your hiring managers only see candidates who have the skills necessary for success at your company and save their time by shortlisting candidates based on their responses.

Gamified Assessments: Gamification in recruitment is a buzz these days. It is no secret that gamified assessments are a great way to engage candidates in the recruitment process. Candidates enjoy the tests, and they talk about them with their friends and family—so it’s a win for the employer brand.

As per Talent LMS gamification survey 2019, “87% of respondents said that the game elements make them feel more socially connected and provide a sense of belonging.”

No hiring biases

Hiring biases are a big issue in the HR world. The Equal Employment Opportunity Commission (EEOC) defines hiring bias as “any action that discriminates based on race, color, religion, sex (including pregnancy), national origin, age (40 or older), disability or genetic information.”

Hiring biases can also be seen in how many people get hired for certain roles, who gets promoted, and even how much someone earns based on their gender and age. Employer brand strategies help HR teams to fight these issues by focusing on attracting candidates who represent the diversity of their organization’s workforce instead of only targeting white males between 21-35 years old with an engineering degree from Stanford University.

Hire finest talents

You have a vision for your company. You know what kind of culture you want to create, and how you want to attract the best talent in your field. And when it comes to hiring, AI-powered HR software can be extremely useful. It helps you find the right people for your business and reduce costs, time, and risk involved in recruitment.

  • Finding the best candidates: Your company is unique—and so are its employees. That’s why using an open-source tool that provides candidate matching based on skills and experience is key; it will help ensure that only those candidates who are truly qualified will apply for jobs with your company.
  • Helps in the sourcing of passive candidates (skilled candidate who is not actively looking for a job but are open to better opportunities) by improving networking & referrals, prioritizing the candidate experience, and highlighting the employer brand.

    “73% of candidates today are passive job seekers & 42% of them are not been contacted by any recruiter in the last year.” HR Cloud
  • Improving candidate experience: There are many different tools available in the market today that make interviewing easier for both sides—for example by allowing applicants to schedule interviews online or through mobile devices (so no need for them to have access to an office). This not only improves efficiency but also makes sure that each applicant has a positive experience from start to finish!
  • Reducing time spent hiring: With an efficient AI-powered recruitment system in place which also allows managers/HR professionals full visibility into what’s happening throughout all stages of hiring workflow, businesses can move through recruitment processes more quickly than ever before.”
  • Automation reduces the burden on the recruitment team and saves time so that recruiters can spend time on personalized communication with candidates.

24/7 Candidate engagement through AI-chatbots

Chatbots are an effective way to engage with candidates 24/7 so there is no information gap between the candidate and the company. They can be used to answer basic questions, provide feedback to unselected candidates and give feedback to selected candidates. Moreover, these are not ordinary chatbots but are powered by artificial intelligence. They not only communicate with the candidate based on set questions or keywords but actually understand the intent of the candidate.

They are capable of scheduling the interview of the candidate and also give recommendations to the employer regarding the candidate’s personality & skills.

“66% of candidates are comfortable with AI and chatbots taking care of interview scheduling and preparation”. – Allegis Survey Report

If you want your organization’s talent acquisition efforts to be more engaging and productive, consider using chatbots as part of your employer brand strategy!

Provides feedback to unselected candidates as well.

Your employer brand will also be an important part of your talent acquisition strategy. You need to find the right candidates, and once you hire them, make sure they stay engaged with the company. 

Apart from this, giving feedback to the unselected candidates about why they have not been selected guides them in a way of improvement. This way a company can show a supporting gesture to the candidates and it adds value to the brand.

Employer branding is all about telling a story about how your company is — and why it would be a great place to work. This can include:

  • What makes your company different
  • What sets you apart from competitors (and why those things matter)
  • The values that guide your decisions as an organization

Enhances candidate experience.

Employer branding helps to build a positive perception of your company and its culture. When candidates see that you have an appealing brand, they’re more likely to apply for jobs with your business. They are also more likely to stay at your company if they feel like it aligns with their values, interests, and passions.

69 percent of candidates are more likely to apply to a company if the employer brand is actively managed 

Additionally, it can be extremely useful in terms of attracting referrals. If a candidate has had an exceptional experience with the hiring process at your company, he or she is more likely to refer friends and colleagues for similar opportunities in the future.

If you want to be an employer of choice, then you need to start branding your company as a great place to work.

Employer branding is the process of creating and maintaining a positive image of your company as an employer. It’s about how you want to be perceived by potential employees, not just what you want to say about your organization.

According to Glassdoor, 92% of employees would consider changing jobs with no salary increase if the opportunity was with a company that had an excellent reputation.

In today’s world of work, it’s important for employers to differentiate themselves from other companies. If you don’t have an employer brand strategy or if nobody knows who you are, then it’s likely that talented candidates will go elsewhere when they look for a new job.


We hope that we have been able to give you a little insight into the world of employer branding. It can be a difficult task, but with the right tools and techniques, there is no reason why your company cannot become an employer of choice. AI-powered recruitment software can help you identify your strengths and weaknesses as an employer, and then use them to build a positive image in the minds of potential hires so they want nothing more than to work at your company!

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