Eagle Eye, a leading SaaS and AI technology company that delivers loyalty, personalised promotions and omnichannel marketing solutions for retail, travel and hospitality brands, today announced executive changes across its Asia-Pacific operations to support continued regional growth.
The company has promoted Caitlin Stephens to Chief of Staff for APAC and Aaron Crowe to Head of Revenue for APAC. Stephens will lead the overall regional operations, while Crowe will focus on the substantial growth opportunities across the region.
Jonathan Reeve, who previously held the role of Vice President for APAC, has shifted to Regional Sales Director for Australia and New Zealand. The change allows Reeve to concentrate on the significant pipeline of opportunities in the ANZ market, where Eagle Eye works with market-leading brands.
The restructure reflects strong ongoing growth in the region, which has now surpassed $10 million in revenue.
Eagle Eye’s APAC momentum has included recent contract wins with major brands including Central Group and Metro in Southeast Asia, and Transurban, Viva Energy and Z Energy in Australia and New Zealand.
The company, which also works with Endeavour Group and Woolworths Group, has built an experienced regional team that has delivered large-scale loyalty programmes across multiple markets.
Reeve said the changes would allow the company to focus on significant opportunities in both Australia and New Zealand.
“There’s a massive opportunity in Australia and New Zealand. The clients we work with are doing very well and are seen as the pioneering leaders, so we’re seeing strong interest in our platform,” he said.
“This allows us to capitalise over the next couple of years as more businesses look to move to a fully digital model. Previously, when I was looking after all of APAC, I was stretched, whereas now this ensures we can fully focus on our ANZ opportunities over the next couple of years.
“We’ve got a really strong team who’ve been with us for a number of years because they’ve worked on a lot of these big programmes with clients like Woolworths, Endeavour, Z Energy and Central.
“The team are loyal to the business, and that helps us a lot as we’re looking to bring on new clients because clients know they’re going to be working with experienced professionals who know what they’re doing.”
Caitlin Stephens said she was delighted to take on the role and to be continuing with a talented and passionate team.
“Together we have built a truly market-leading offering that’s transforming how brands engage with their customers,” she said. “With the expertise of our people, clients and the support of Jonathan, Aaron and the wider business, I’m excited for what’s ahead as we take Eagle Eye’s growth in APAC to the next level.”
Of his promotion, Aaron Crowe said it was an energizing recognition.
“On a personal level, it’s a wonderful opportunity, but more importantly, it represents our Eagle Eye’s deep commitment to the APAC market,” he said. “I’m excited to empower our talented local teams and strengthen our partnerships, implementing our organic and inorganic plans, to deliver on this next phase of growth in the region.”
Eagle Eye has seen strong interest in its AI products, building on several years of work in the AI area with major overseas businesses and brands including Carrefour and Tesco. For Eagle Eye, the trend points toward increased demand for real-time personalisation in loyalty programmes.
In another move demonstrating ongoing commitment to the APAC retail and loyalty sector, Eagle Eye recently revealed Smart Rewards in the region, a real-time loyalty and customer engagement solution that processes complex loyalty calculations in under 150 milliseconds.
Eagle Eye has also expanded its headcount in Asia, with new team members in Singapore and Thailand supporting the regional growth.
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