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Marketing In Asia > Blog > Business > Dyson’s Strategic Expansion: New Battery Plant and Technology Centers in Singapore, Philippines, and UK
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Dyson’s Strategic Expansion: New Battery Plant and Technology Centers in Singapore, Philippines, and UK

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Last updated: 2023/05/10 at 10:21 PM
Divya Dubey
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Dyson's Strategic Expansion:
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Dyson, the British technology company known for its innovative vacuum cleaners and dryers, is expanding its global footprint with three new sites – a battery plant in Singapore, a technology center in the Philippines, and another technology center in the UK. The move is part of Dyson’s £2.75 billion five-year investment plan, aimed at boosting the company’s engineering and manufacturing capabilities to bring new technology to market more quickly.

Dyson’s New Battery Plant in Singapore

Dyson’s new battery plant in Singapore is the size of 53 basketball courts and is expected to be fully operational by 2025. This investment in Singapore is a strategic move, as it will enable to produce smaller, lighter, and more energy-dense batteries to power its gadgets. The battery plant will use proprietary new technology, which is still shrouded in secrecy. This investment in battery technology is a significant step for them as the company believes that next-generation battery technology will revolutionize the performance and sustainability of its machines.

Dyson’s Technology Center in the Philippines

They are investing £166 million to develop a technology center in the Philippines. The new technology center will boost their engineering and manufacturing capabilities, enabling the company to bring new technology to market more quickly. The center will employ hundreds of software and AI engineers, and it will be a hub for Dyson’s operations in the Asia-Pacific region.

Dyson’s Technology Center in the UK

Dyson is investing £100 million to develop a pipeline of new products in Bristol, UK. The technology center will employ hundreds of software and AI engineers, and it will be the hub for Dyson’s commercial and e-commerce teams for Great Britain and Ireland. This investment is aimed at boosting Dyson’s engineering and manufacturing capabilities, enabling the company to bring new technology to market more quickly.

Dyson’s Next-Generation Battery Technology

Dyson has been investing heavily in battery technology development, and the new battery plant in Singapore is a significant milestone for the company. The new battery technology will enable Dyson to produce smaller, lighter, and more energy-dense batteries to power its gadgets. This investment in battery technology is a strategic move for Dyson, as the company believes that next-generation battery technology will drive a major revolution in the performance and sustainability of its machines.

Dyson’s Other Product Developments

Apart from vacuum cleaners and dryers, Dyson has been investing in and developing other products in the market. The company is hoping to offer its customers a range of new products in the future. One of the most recent products launched by Dyson is their Zone headphones. These headphones provide a pure, immersive listening experience and on-the-go air purification for users. They are equipped with electrostatic media filters that capture 99% of particle pollution as small as 0.1 microns, and K-Carbon, potassium-enriched carbon filters that capture prevalent gases most associated with city pollution, including NO2 and SO2. The headphones have an impressive battery life of up to 50 hours when used with audio only.

Dyson Zone: A Step into Wearable Technology

Last month, Dyson launched the Dyson Zone, the brand’s first step into wearable technology. The Dyson Zone headphones provide a

pure, immersive listening experience and on-the-go air purification for users. The headphones are equipped with electrostatic media filters that capture 99% of particle pollution as small as 0.1 microns, and K-Carbon, potassium-enriched carbon filters that capture prevalent gases most associated with city pollution, including NO2 and SO2. The headphones have an impressive battery life of up to 50 hours when used with audio only.

Also Read: Royal Marketing: How Brands Aligned Themselves with King Charles’ Coronation

Dyson’s strategic expansion with three new sites – a battery plant in Singapore, a technology center in the Philippines, and another technology center in the UK – is a significant step for the company. With these investments, it aims to boost its engineering and manufacturing capabilities, enabling the company to bring new technology to market more quickly. They focus on battery technology development is a strategic move, as the company believes that next-generation battery technology will revolutionize the performance and sustainability of its machines. With the launch of the Dyson Zone headphones and other products in the pipeline, they are continuing to innovate and push boundaries in the technology industry.

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TAGGED: dyson, economic, Economic growth, insight, new battery plant, Phillipines, singapore, southeastasia, strategic expansion, technology, UK

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    DivyaDubey May 10, 2023 May 10, 2023
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    By DivyaDubey
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