Utrecht-based Scoupy, a cashback application, reported on Thursday that it has been gained by Cashback Holding for an undisclosed sum. DeGiro originators Niels Klok and Jasper Anderluh, and Ohpen pioneer Erik Drijkoningen own Cashback Holding.
The organizer behind Scoupy, Effective Media and Marketing (EMM), sold the stage in 2016 to Sanoma Media Nederland, which converged into DPG Media. Following four years, EMM repurchased the stage in 2020.
Also, presently, the stage will be taken over in the future from EMM, which gloats of business people Geert Luyendijk, Jeroen Lubbers and Valentijn Bras.
Also Read: Betterhalf.ai; Why You Shouldn’t Ghost The Best Decision Of Your Life?
“At the point when we repurchased Scoupy in August 2020, the effect of the crown emergency had been critical. Notwithstanding, publicists had been for all intents and purposes quiet for a really long time,” as indicated by Bras.
He adds, “After an underlying and essential revamping, we were as yet ready to close 2020 emphatically. From that point forward, we began putting vigorously in and expanding on our new arrangement with Scoupy and Hiiper: completely mechanizing cashback as a prize and steadfastness device through PSD2, the new open financial norm in the EU, connected to very significant experiences. After a fruitful live pilot in the Netherlands with 10,000 purchasers and eight retailers, we examined outer financing for an European carry out with different gatherings. That is the way we met Cashback Holding. Our thoughts regarding recommendation and market ended up being exceptionally near one another, and the snap between the business people was soon there.”
Other than the obtaining, Cashback Holding will likewise put €2M in Scoupy’s affiliated business Hiiper.
Hiiper is the information and experiences organization inside EMM Holding that gathers a lot of information everyday and transforms it into bits of knowledge to help the development of retailers and brands through shrewd instruments and innovations.
“With this arrangement, we will vanquish Europe together and bring center. Moreover, the cooperation implies that Scoupy’s suggestions and Hiiper’s models can likewise be carried out globally in the nations where Woolsocks and additionally Scoupy are sent off,” says Drijkingen.
Scoupy: What you really want to be aware
Established in 2011, Scoupy is the biggest cashback application in the Netherlands, with more than 2M clients. The application permits clients to partake in cashback advancements at adjacent stores. The stage empowers clients to purchase the special item, snap a picture of their receipt with the application, and get their cash back.
“Scoupy has a one of a kind recommendation, significant substance, and numerous clients, making it an extraordinary expansion to our arrangement of enactment organizations like Orange Buddies and Seniorenvoordeelpas.nl. With Scoupy, we can launch our arrangement in the Netherlands and reinforce our recommendation globally,” says chief Erik Drijkoningen.
He adds, “We need to give purchasers in the Netherlands and Europe with a definitive monetary super application, in which you can connect your ledgers and afterward, notwithstanding categorisation and knowledge, consequently get cashback and compensations in however many spots as could reasonably be expected for on the web and disconnected spending at partaking brands.”
