Dubai’s Department of Economy and Tourism has launched its latest summer campaign, and this time it’s an invitation to Indian family travelers seeking a memorable vacation. Starring veteran actress Poonam Dhillon, along with the beloved celebrity couple Divyanka Tripathi and Vivek Dahiya, the campaign aims to showcase the best offerings of the city and provide an enriching experience for families. Let’s dive into the details of this exciting summer extravaganza!
The Conceptualized Campaign Film: ‘Do you believe it?’
The heart of the campaign lies in the captivating campaign video titled ‘Do you believe it?’ The storyline revolves around Poonam Dhillon, who portrays a relatable and sporting maternal figure, and her grandkids. Together, they embark on an adventure-filled day exploring the sun-soaked modern metropolis of Dubai. The campaign video takes viewers on a visual journey, showcasing a plethora of activities that capture the imagination and ignite the sense of adventure.
From time traveling to the future in a shuttle spaceship at the futuristic Museum of the Future to adrenaline-pumping experiences like the Edgewalk at Sky Views, the campaign video immerses viewers in the vibrant and diverse world of Dubai. It also features a thrilling desert drive on vintage four-wheel drives, a hot air balloon experience chasing the clouds, and an exhilarating ride at the Storm Coaster, where visitors can experience record-breaking speeds.
Focus on Family-Friendly Experiences
Recognizing the growing demand for family-friendly experiences among Indian travelers, the Dubai Department of Economy and Tourism aims to showcase Dubai’s broad spectrum of offerings for all age groups, making it an exciting destination for the summer break. Whether you’re traveling with young children, teenagers, or elderly family members, Dubai has something for everyone.
The Value of Dubai’s Unique Offerings
Bader Ali Habib
Head of South Asia, Dubai Department of Economy and Tourism, emphasizes the value of Dubai’s unique offerings. With the onboarding of outbound Indian travelers this summer, Dubai aims to provide a curated experience that entices visitors of all age groups. The city’s diverse attractions, cultural richness, and vibrant atmosphere make it the ultimate destination for a perfect family getaway.
Collaboration with Dubai Tourism: Poonam Dhillon’s Perspective
Actor Poonam Dhillon, who collaborated with Dubai Tourism for their summer campaign, shares her perspective on the experience. During the shoot, Poonam Dhillon, along with her co-stars and especially the children, thoroughly enjoyed their visit to Dubai. From hot air balloon rides to thrilling desert safaris, Dubai’s culturally rich and vibrant ambiance truly brought out the child in them. Poonam Dhillon praises Dubai for curating unique experiences specifically tailored for Indian travelers, making it an ideal choice for families looking for an unforgettable vacation.
Dubai: Tripadvisor’s No.1 Global Destination
Dubai has once again been crowned as the No.1 global destination in the TripadvisorⓇ Travellers’ Choice Awards for a second successive year. This recognition is a testament to Dubai’s commitment to providing world-class attractions and a safe, leisurely experience for visitors. From architectural marvels like the Burj Khalifa to stunning beaches, luxurious resorts, and a thriving culinary scene, Dubai offers a diverse range of experiences that cater to every traveler’s preferences.
Budget-Friendly Family Getaways with ‘Kids Go Free’ Deals
Dubai Economy & Tourism is introducing incredible ‘Kids Go Free’ deals across the city’s top hotels, eye-catching hot spots, and attractions. These budget-friendly offers allow families to enjoy an unforgettable vacation while saving on accommodation and entertainment. Travelers can explore Dubai’s iconic landmarks, indulge in retail therapy at world-class shopping malls, experience thrilling water parks, and savor delicious cuisine without worrying about breaking the bank.
Also Read: Challenges Faced by Modern Mothers in Balancing Work and Family Life
Dubai’s latest summer campaign invites Indian family travelers to embark on an unforgettable getaway filled with adventure, entertainment, and family bonding. From the conceptualized campaign film featuring Poonam Dhillon and her grandkids to the city’s recognition as the top global destination, it promises a memorable experience for all. With its wide range of family-friendly activities and attractions, Dubai ensures that every member of the family, regardless of age, will find something to cherish and treasure for a lifetime.
