DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today released its 2025 Global Insights: APAC Report, highlighting key advertising trends and media quality benchmarks. The report draws on over one trillion impressions across desktop, mobile and CTV environments, as well as survey responses from marketers and consumers globally.
This year’s global report reveals notable improvements in global media quality, with declines in brand suitability violations and fraud rates, alongside modest gains in viewability. However, attention continues to vary significantly across regions, formats and devices, highlighting the need for advertisers to customize strategies that drive both performance and protection.
In APAC, standards of media quality differ as the region saw increases in brand suitability violations as well as low authentic viewability rates even as it maintained lower fraud rates. Key Trends across APAC and Singapore include:
- Brand Suitability: APAC’s brand suitability violation rate is 50% higher than the global average at 7.7%. In Singapore, violations increased by 14% compared to the previous year, reaching 9.4% and outpacing the global average of 5.2%.
- Fraud and SIVT: The rate increased to 0.8% in APAC, with Singapore among the highest in APAC at a 1.6% fraud/SIVT violation rate. This was attributed to the 54% surge in nonhuman data center traffic in Singapore, as well as a rise in bot and emulator fraud.
- Viewability: APAC’s Authentic Viewable Rate is the lowest globally at 61% with Singapore at 64%, among the lowest in APAC.
- Attention Metrics: APAC’s Attention Index stands at 114, 14% above the global benchmark. Singapore saw the same Attention Index numbers, highlighting its role in the region’s positive numbers. High engagement in medium-sized desktop display ads reveals strong audience interest in APAC, guiding brands to optimize strategies for greater attention and impact.
“Singapore’s rising ad attention shows brands what’s possible, but the spike in bot and emulator fraud reminds us that performance must go hand-in-hand with protection to truly deliver ROI,” said Conrad Tallariti, Managing Director, APAC of DoubleVerify. “Advertisers here are navigating increasingly fragmented environments where attention is hard-won and brand reputation can shift in an instant. Our latest findings emphasize the importance of real-time, region-specific insights to help brands maximize ROI, minimize waste, and ensure their media investments deliver both protection and performance.”
Global highlights include:
- Brand Suitability: Violation rates fell 15% year-over-year, with Unsuitable Category violations still comprising the majority (65%) of all incidents.
- Fraud and Sophisticated Invalid Traffic (SIVT): Global fraud/SIVT dropped 7% year-over-year, but bot fraud increased sharply, particularly in mobile app environments.
- Viewability: The global Authentic Viewable Rate rose 3% to 70%, supported by industry efforts to address “TV Off” issues in CTV.
- Attention Metrics: APAC led all regions with a 14% higher Attention Index than the global benchmark of 100, while North America trailed by 4%.
Marketers across APAC are increasingly prioritizing channels like commerce media networks, with over 20% in both Southeast Asia and India planning to boost investment. Top-performing formats, such as social media reels and feeds, are consistently exceeding campaign baselines, reflecting a broader shift toward performance-driven, digitally connected advertising.
At the same time, consumers in the APAC region are spending an average of 3.5 hours per day with online content, led by social media. But ad fatigue is rising: 46% use ad blockers, and nearly half of consumers say they’re less likely to purchase from a brand if its ad appeared next to false or offensive content, reinforcing the critical need for brand suitability and context-aware media strategies.
As media investments grow more complex, DV’s regional insights provide a critical roadmap for advertisers to reduce waste, boost engagement and drive measurable outcomes in APAC and beyond.
To view the full report, visit: https://doubleverify.com/global-insights-2024-trends-report/
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