In a significant move to enhance transparency and understanding within the digital advertising industry, DoubleVerify (“DV”), the leading software platform for digital media measurement, data, and analytics, has announced the launch of the DV Transparency Center. This innovative educational portal aims to provide advertisers, agencies, and other industry partners with comprehensive insights into DV’s technology and measurement solutions.
At a time when transparency is more crucial than ever, the DV Transparency Center is designed to demystify the complexities of digital ad verification. The initiative underscores DV’s steadfast commitment to enhancing industry standards by offering valuable resources that clarify key aspects of its technology.
“It’s time to break open the perceived ‘black box’ and take on some of the misperceptions surrounding the digital ad space. Trust and transparency are foundational to a robust and thriving digital ecosystem,” stated Dan Slivjanovski, DoubleVerify CMO and leader of Industry Education at the company. “With the DV Transparency Center, our goal is to equip our partners with the knowledge they need to maximize the benefits of our state-of-the-art technology and navigate the dynamic digital advertising landscape more effectively.”
Supporting this initiative, Deva Bronson, EVP, Global Head of Brand Assurance at dentsu Media, commented, “As brands navigate a hyper-political environment, brand safety and transparency become even more top of mind for marketers. We are proud to partner with DoubleVerify, and support their commitment to advancing industry transparency.”
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At its launch, the DV Transparency Center will feature a variety of resources tailored to deepen understanding of DV and the verification category, while addressing key trending topics. These resources will include explorations of Made for Advertising (MFA) sites according to DV’s measurement standards, detailed insights into independent social media measurement mechanics, and discussions on brand safety and suitability on social platforms. Furthermore, the center will provide explainers on how DV ensures impartial publisher measurement and enables more effective publisher monetization. Regular updates will be made to the DV Transparency Center to align with evolving market needs and ongoing advancements in ad verification.
Expanding its educational outreach, DoubleVerify is collaborating with key industry players The AdTech Forum, a Marketecture Media company, and U of Digital, a leading educational platform for the adtech sector.
“DoubleVerify’s leadership in verification is well-established, and their commitment to advancing industry knowledge through the DV Transparency Center aligns very well with our goals,” said Jeremy Bloom, Co-founder of Marketecture Media. “We are excited to collaborate with a partner who prioritizes education and transparency in digital advertising.”
“Education is crucial in digital advertising, and DoubleVerify recognizes that,” added Shiv Gupta, Founder of U of Digital. “Investing in educational initiatives sets a strong example for how, through learning, companies can contribute to the ongoing growth and improvement of the fast-evolving ad tech space.”
To explore the DV Transparency Center, please visit: https://doubleverify.com/transparency-center/
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, DV strengthens the digital advertising ecosystem, ensuring a fair value exchange between buyers and sellers of digital media.
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