Australia’s independent creative powerhouse, DO, is making significant strides in broadening its Asia-Pacific reach with the inauguration of its new South-East Asia (SEA) division. This move signifies the second international market for DO, underlining the creative agency’s constant push to expand its influence across the Asia-Pacific region. This expansion forms part of DO’s strategic growth roadmap to connect with forward-thinking people and brands eager to accelerate their growth throughout the region.
DO: A Rising Force in the Asia-Pacific Micro-Network Arena
Coming on the heels of its successful launch of DO Japan in 2022, DO has established a robust operational base in Australia, Japan, and three crucial SEA markets – Singapore, Bangkok, and Manila. Nevertheless, DO is not resting on its laurels. The creative agency is setting its sights beyond, with strategic plans in place to expand its reach to Europe, UK, MENA, and North America.
As part of its SEA business launch, DO has acquired the regional Digital Media & KOL Agency, Ambient Digital Group, thereby bringing a wide array of key marketing disciplines under one roof. Furthermore, DO has partnered with regional agency magnates Matthew Collier and Beer Poonnotok. Both will act as joint founding partners and assume roles as Managing Director and Executive Creative Director, respectively.
Acquisition of Ambient Digital Group: A Milestone Achievement
Commenting on the DO SEA launch, Andrew Dowling, DO’s Founder & Group CEO, expressed his elation on the growing global micro-network, “The launch of DO across South-East Asia, is another momentous achievement for our growing team. The acquisition of Ambient Digital Group was the first step in our South-East Asia ambitions. Their expertise in digital media is something which we can utilise across our other offices in Asia-Pacific and brings key marketing disciplines under the one roof.”
The second and most important step was partnering with the best regional talent in Collier and Beer, two proven and effective leaders with decades of in-market experience. Both have worked with the biggest networks and clients across the region, on occasion crossing paths. Their joint ambition was a natural fit for the DO brand and business model.
Andrew Dowling
Top Executives Share Their Excitement
Matthew Collier, the newly appointed Managing Director of DO SEA, shared his perspective on the partnership, “The DO model of ‘Talk Less, DO More’ is something I’ve always been a proponent of. Our industry talks too much, trying to create a perception of value versus getting things done and delivering measurable success for our clients, that’s what DO is focused on. Also, the benefits of having digital media and creative services under the one roof is exciting. Clients spend far too much timemanaging agencies, our nimble one-stop-shop solution makes their lives easier, not harder.”
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Echoing Collier’s enthusiasm, Beer Poonnotok added, “It’s indeed an extremely exciting step for me after dedicating 20 years working across all markets in South-East Asia. The emergence of micro-networks and the thriving regional economy, coupled with the agency’s strong team, shared beliefs, and efficient structure, make it an irresistible chance to seize. As I always say, Let’s DO this!”
DO & Ambient Digital SEA Off to a Promising Start
DO & Ambient Digital SEA have already marked a promising start to their venture, securing a deal to establish Newport World Resorts’ digital ecosystem in the Philippines. Launched in 2017 by Andrew Dowling and Tom Ormes, DO has gained rapid recognition in the advertising industry and was spotlighted as an agency to watch in 2021.
With firm backing from both local and international investors, DO continues its search for industry leaders and local partners to strategically extend its global network.
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