Digital strategies are constantly evolving as new technologies come into play. As a result, new models are constantly coming into existence that is better suited for the current environment. The goal of any digital strategy model is to drive awareness, engagement, conversion, and return on investment for an organization’s website or social media channels.
Digital marketing practice has evolved a lot over the years. The practice of digital strategy has become more complex than ever – and without a solid framework, you’ll quickly get left behind.
Definition of digital strategy framework
The digital marketing framework is a guide for the organization’s digital marketers to plan and execute their strategy from start to finish. It is a comprehensive system that develops an optimal mix of people, process, and technology to achieve business objectives in the digital era.
There are many different types of digital strategy frameworks, each of which tackles different aspects of the practice.
You may also read: How Many Main Pillars Of Digital Marketing
When designing a marketing model, it is important to know your business needs and priorities to come up with a solution that aligns with those. To help you along the way, here are some examples of digital marketing models:
RACE model
“Created by learning platform Smart Insights”. This model (Reach – Act – Convert – Engage) consists of four stages. These four steps refer to online marketing activities you must have as you engage with customers in different channels in different stages of their journey.
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RACE Planning will help you plan your digital marketing strategy, map out the customer journey, and will tell you what needs to happen at each point.
To know more about building a digital marketing strategy, check out our post, A Step-By-Step Guide On How To Build A Digital Marketing Strategy.
Marketing funnel
The marketing funnel is a model of how customers move from awareness of a brand’s product or service to purchase. The marketing funnel has four stages: awareness, interest, consideration, and action.
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Customers will be firstly aware of the company and what they offer and the benefits they can provide. The next step in the funnel is to generate interest and establish some need for the product or service. Customers will then go through the process of evaluating if this product is right for them before finally making a decision on whether or not to purchase it.
Some entrepreneurs struggle with the lack of direction. They may have great ideas, but they fail to execute them. The marketing funnel helps you understand the 4 stages of consumer engagement. Every phase of the model needs its own approach and messages.
Flywheel model
Your business needs to provide a quality customer experience that keeps people coming back -– that’s where the flywheel comes into play.
This is how Hubspot defines the Flywheel: With the flywheel, you use the momentum of your happy customers to drive referrals and repeat sales. Basically, your business keeps spinning.
Flywheel model follows a similar journey to other models and can be summarized in three phases: Attract, Engage & Delight.
Image source: growfox.co.uk
In the marketing funnel model, customers are often shuffled from different departments of the company to others as they progress through various stages of their buying process. This can lead to a pretty unpleasant customer experience. Flywheel model, however, creates an environment where customer service and sales work together to address any concerns and problems.
Key takeaways
Understanding your audience is an important step in marketing. it is important for marketers to understand their customers and what they need to do to convert them into repeat customers.
This understanding of their audience allows marketers to design their marketing messages and strategies accordingly. It also helps them be more effective in terms of driving sales and ROI.
If you notice, The three digital strategy models present here have a logical, easy-to-understand flow. Therefore, the right digital strategy frameworks can help you come up with better strategies.
You can also go through the Digital Marketing Maturity Assessment and know which area to utilize more to develop your digital impact.
