As Malaysia celebrates its 67th Merdeka Day, Dettol Malaysia steps up to promote health and safety for over 50,000 citizens through its ‘Selangkah Lebih, Selangkah Kasih’ initiative. This thoughtful campaign is Dettol’s commitment to ensuring Malaysians enjoy the national celebrations with peace of mind, knowing that their health is protected.
A Trusted Legacy of Over 90 Years
For more than 90 years, Dettol has been a household staple in Malaysia, offering trusted germ protection that families have relied on through generations. From its humble beginnings to becoming a leading health and hygiene brand, Dettol continues to be at the forefront of community wellness, upholding a legacy of trust and protection.
Safeguarding Public Health During Large Gatherings
National events like Merdeka Day bring together masses, increasing the risk of germ transmission. Recognizing this, Dettol has made it its mission to raise awareness about hand hygiene, especially in crowded public spaces. The ‘Selangkah Lebih, Selangkah Kasih’ campaign is Dettol’s way of contributing to a healthier Malaysia.
The Importance of Hand Hygiene
In collaboration with the Centers for Disease Control and Prevention (CDC), Dettol highlights that the simple act of handwashing can be a powerful shield against illnesses. In fact, it has the potential to save one in three children from diarrhea and one in five from pneumonia. Dettol aims to spread this critical message during Merdeka Day, ensuring Malaysians understand the dangers of contaminated surfaces and how to protect themselves.
Combatting Germs with ‘Selangkah Lebih, Selangkah Kasih’
Dettol’s hygiene squad will be present at the Merdeka Day celebration, distributing Dettol Hand Sanitizers and Antibacterial Wet Wipes to participants, while also disinfecting common areas with Dettol Disinfectant Spray, which is proven to kill 99.9% of bacteria and viruses. This proactive approach ensures that Malaysians can celebrate without compromising their health.
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Expert Commentary
“As we come together to celebrate the spirit of independence, it is crucial that we also safeguard our health and the health of our loved ones,” remarked Tiffany Tang, Marketing Director for Health, Malaysia and Singapore for Reckitt. “Through our ‘Selangkah Lebih, Selangkah Kasih’ initiative, we are dedicated to ensuring that every Malaysian can enjoy the festivities without compromising their health. By providing the necessary resources and sanitization, we hope to make a positive impact on public hygiene practices.”
Embodying the Spirit of Jiwa Merdeka
The ‘Selangkah Lebih, Selangkah Kasih’ initiative embodies the spirit of Jiwa Merdeka, where acts of kindness and compassion shine as the true reflection of Malaysia’s nurturing nature. Dettol’s proactive measures are not just about promoting hygiene—they’re a testament to the brand’s dedication to protecting the well-being of all Malaysians.
About Dettol
For over 90 years, Dettol has been the trusted name in germ protection, helping prevent the spread of germs with its globally recognized antiseptic products. With a mission to educate families on healthy habits, Dettol continues to be passionate about health, working alongside partners and medical associations to instill lasting hygiene habits worldwide.
About Reckitt
Reckitt exists to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world. As the company behind well-known brands like Dettol, Air Wick, and Durex, Reckitt is committed to ensuring that hygiene, wellness, and nourishment are accessible to all. With over 43,000 colleagues globally, Reckitt strives to make a positive impact every day.
