By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    3 months ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    3 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    3 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    2 months ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    3 months ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    10 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    11 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    11 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    8 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    8 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    8 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    10 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    3 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    3 months ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    3 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    2 months ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    3 months ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    8 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    9 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    9 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    4 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    5 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    5 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    7 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: DDB Group SG proves the power of diversity with MCCY film series
Share
Sign In
Notification Show More
Latest News
Signing Ceremony
Google-NUS partnership to advance applied AI research and talent development in Singapore
Press Release
HubSpot
HubSpot launches first CRM connector for Anthropic’s Claude
Press Release
AIA Logo
AIA Singapore announces new Chief Human Resources Officer
Press Release
Sarah Wood and Jen Sharpe - Think HQ
Think HQ appoints Sarah Wood as Sydney Director
Press Release
OH SOME Shop
Trendy Retail Brand OH!SOME Launches First Store in Thailand at Samyan Mitrtown – the New Go-To Hotspot in Bangkok
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Press Release > DDB Group SG proves the power of diversity with MCCY film series
Press Release

DDB Group SG proves the power of diversity with MCCY film series

profile
Last updated: 2025/04/11 at 4:07 PM
vaibhav khobragade
Share
3 Min Read
DDB-Group-Singapore_MCCY_Harmony_Music3
SHARE

Singapore – DDB Group Singapore has announced the launch of its ‘There’s beauty in harmony’ series of films for the Ministry of Culture, Community, and Youth (MCCY) as part of SG60 – a year of celebrations marking Singapore’s 60th year of independence and its nation-building journey.

Widely regarded as a cultural melting pot, Singapore is a multi-racial, multi-religious city-state with one of the most diverse populations in Asia. Comprising Chinese, Malay, Indian, Eurasian, and Peranakan communities, the country is a dynamic tapestry of cultures and traditions.

In keeping with the SG60 spirit, the campaign reflects on the shared values that unite Singaporeans and have allowed the nation to prosper against the odds over the past six decades. The three-part series highlights multiculturalism as a key pillar of the country’s social cohesion and urges Singaporeans to preserve and expand common spaces and mutual understanding with people of different cultures and backgrounds.

“Throughout time, food, art, and music have served as powerful bridges, uniting diverse communities through a shared passion,” said Jeff Cheong, CEO of DDB Group Singapore. “As we celebrate our nation’s 60th anniversary, it is vital to cherish these intrinsic values that propel us forward as one. The campaign taps into these shared emotions to demonstrate we have so much more in common than we think and everything to gain from working and playing together.”

Each 75-second film in the three-part series captures an authentic exchange between two Singaporeans, leaning into the country’s remarkable diversity to learn new skills and spark innovation. A Chinese ink and a batik artist come together to create a work of art; two cooks collaborate on a new dish inspired by Indian and Chinese cuisines; and an Indian and Malay musician demonstrate the power of music to unite. The series proves that a multicultural society is a remarkable asset that needs to be protected and nurtured for future generations to enjoy.

The campaign launched on YouTube during Q1 2025, supported by in-article placements and assets on social media, broadcast TV, and radio.

Watch the videos here –
Art – https://www.youtube.com/watch?v=OSC6SRdTWT4
Cooking – https://www.youtube.com/watch?v=V2-cI6BR8jI
Music – https://www.youtube.com/watch?v=83nJ3YjOgzU

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

You Might Also Like

Google-NUS partnership to advance applied AI research and talent development in Singapore

HubSpot launches first CRM connector for Anthropic’s Claude

AIA Singapore announces new Chief Human Resources Officer

Think HQ appoints Sarah Wood as Sydney Director

Trendy Retail Brand OH!SOME Launches First Store in Thailand at Samyan Mitrtown – the New Go-To Hotspot in Bangkok

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: DDB Group

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    vaibhav khobragade April 11, 2025 April 11, 2025
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By vaibhav khobragade
    Follow:
    I am working as a Sr. Digital Marketing Executive with four+ years of experience in the space of Digital Marketing. I assist in the formulation of strategies to build a lasting digital connection with consumers. I help in planning and monitoring the ongoing company presence on social media & Launch optimised online advertisements to increase company and brand awareness.
    Previous Article market mall retail photo Maximising Loyalty ROI: A Guide for Retail Marketers
    Next Article Kia turns car journeys into symphonies for the blind or visually impaired Innocean Berlin and Kia present Soundscapes, a unique experiment that turns road trips into inspiring journeys
    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    Signing Ceremony
    Google-NUS partnership to advance applied AI research and talent development in Singapore
    Press Release 15 hours ago
    HubSpot
    HubSpot launches first CRM connector for Anthropic’s Claude
    Press Release 16 hours ago
    AIA Logo
    AIA Singapore announces new Chief Human Resources Officer
    Press Release 16 hours ago
    Sarah Wood and Jen Sharpe - Think HQ
    Think HQ appoints Sarah Wood as Sydney Director
    Press Release 16 hours ago

    PropertyGuru

    property guru

    You Might also Like

    Signing Ceremony
    Press Release

    Google-NUS partnership to advance applied AI research and talent development in Singapore

    15 hours ago
    HubSpot
    Press Release

    HubSpot launches first CRM connector for Anthropic’s Claude

    16 hours ago
    AIA Logo
    Press Release

    AIA Singapore announces new Chief Human Resources Officer

    16 hours ago
    Sarah Wood and Jen Sharpe - Think HQ
    Press Release

    Think HQ appoints Sarah Wood as Sydney Director

    16 hours ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy