Benedictus Media, a B Corp independent media agency, has announced a significant leadership transformation with the appointment of Danielle St. George as its new Managing Director. This change is part of a comprehensive restructuring, with a keen focus on driving the agency’s evolution to its next level of growth and success.
Danielle St. George steps into her new role with a wealth of experience and a fresh vision that will lead Benedictus Media into a new chapter. As she takes over leadership, she brings a dynamic approach that aligns perfectly with the agency’s commitment to sustainability and conscious marketing.
Phil Benedictus, the agency’s founder and former CEO, will now shift his focus towards business development and reinforcing the agency’s role in reducing environmental impact. In his own words, “For some time now I have wanted to bring in a more dynamic leader with fresh thinking to run the agency, allowing me to focus on new business and Benedictus Media’s role as an industry leader in sustainability.”
Danielle St. George’s Vision: A Fresh Perspective for Future Success
With over 16 years of experience in the media industry, Danielle St. George returns to the media landscape after an inspiring break spent traveling across Australia. Her previous role as Head of Operations at Havas Media Network, following her tenure as General Manager at HYLAND before its acquisition, has equipped her with valuable expertise that she now brings to Benedictus Media.
Reflecting on her return, St. George shares, “After an incredible year on the road exploring this beautiful country, I really wasn’t sure if diving back into the media agency world was the path I wanted to take. Until I met Phil and the Benedictus Media team – from the first interaction, I was instantly reinvigorated. The agency is living proof that we can be better as an industry, by respecting the human experience and the environment alike to deliver better outcomes not only for our clients, but for people and the planet.”
Her appointment is seen as a pivotal moment for Benedictus Media, and she has already made a significant impact on the agency’s direction. Phil Benedictus comments, “Danielle brings a winning Indie growth mindset allied with invaluable experience from the top end of town and a passion for nature and sustainability, giving her a unique perspective on structuring our agency for future success. Already she has raised the bar.”
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Driving Conscious Marketing and Sustainability Forward
Since becoming B Corp-certified in 2016, Benedictus Media has remained a steadfast advocate for sustainability in the media industry. Phil Benedictus proudly states, “Back then hardly any of our clients knew what a B Corp was – we would have to explain it in every new business meeting – but the world has turned, and there is increasing demand for Conscious Marketing.”
Danielle St. George is already leading the charge in integrating planet-first thinking into the agency’s planning and buying processes, ensuring that sustainability is deeply embedded in every aspect of their work. “With her operations expertise, Danielle is leading the charge on integrating planet-first thinking and measurement into all our planning and buying products and processes,” adds Benedictus.
Expressing her excitement about the future, St. George remarks, “Phil has built something really special with Benedictus Media, and I am truly honoured to help build on the agency’s success while leading us through the next phase of our journey.”
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