The renowned Costa Coffee, under Coca-Cola’s umbrella, heralds Diwali’s festivities with their latest campaign: #CostaWaliDiwali. In collaboration with the celebrated baker and influencer, Shivesh Bhatia, the duo offers a special Diwali-inspired menu that promises to tantalize the taste buds of coffee aficionados.
Blending Traditional Essence with Modern Zest
Aiming to capture Diwali’s essence, the highlight of the menu is the ‘Blisstachio Rose’ beverage series. Inspired by the age-old Indian sweets, this new collection gives the traditional flavors a modern revamp. Coffee lovers can savor three distinct beverages from this series: the soothing Blisstachio Rose Hot Latte, the invigorating Blisstachio Rose Iced Cappuccino, and the rich Blisstachio Rose Boba Frappe.
Words from the Leaders
Vinay Nair, the driving force behind Costa Coffee in India and Emerging International, expressed pride in their efforts to blend the cultural heritage of Diwali with Costa Coffee’s innovative spirit. He remarked, “This collaboration underlines our ethos of amalgamating tradition with modern creativity, offering an unparalleled flavor symphony that resonates with Diwali’s spirit.”
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Echoing this sentiment, Shivesh Bhatia shared his excitement, emphasizing how the new range taps into flavors close to his heart. He highlighted the rewarding journey from ideation to the launch of the Blisstachio range.
Aesthetic Diwali Coffee Cups: Bridging Art with Celebration
Taking the festive mood a notch higher, Costa Coffee has teamed up with the gifted Shamon Sachdeva, a graphic design student from Anant National University. Sachdeva’s intricate designs on the coffee cups artfully merge Diwali’s iconic diya flames with coffee beans. This creative endeavor not only encapsulates the spirit of Diwali but also stands testament to Costa Coffee’s dedication to merge age-old traditions with contemporary innovation.
Expansion on the Horizon
Reiterating their dedication to offering premier coffee experiences, Costa Coffee unveiled its milestone 150th outlet in New Delhi. With an eye on the future, the brand is geared up to further its footprint across the leading Indian cities, underlining its commitment to consolidate its stature in the nation.
